LED chip, lamp and lighting fixture maker Cree Inc of Durham, NC, USA has appointed Darren Marsh as lighting sales manager of Cree Europe for the UK and Nordic regions. In the newly created role, Marsh will closely collaborate with Cree's strategic lighting allies in the UK and Scandinavia to help strengthen and grow the local business in these regions.
"The UK is a key market for our strategic growth plans in Europe," says Alessandro Targetti, commercial director, Cree Europe S.r.l. in Florence, Italy. "Darren has gained a wealth of experience in the lighting market during his career, which will serve as a significant asset to helping strengthen our business in the UK."
Marsh has more than 25 years of experience in the lighting industry in a business development role, as well as in the OEM lighting and electrical wholesale business channels.
"With LED lighting now in the mainstream, the differential will be in delivering customers consistent quality through continual innovation," comments Marsh.
