Attendees will have the opportunity to see Xeikon's label and packaging application suites, including the Folding Carton Suite.
Filip Weymans, Xeikon's director of segment marketing labels & packaging, said: "For brand owners pursuing customer intimacy, folding carton has more going for it than its cost. The perceived value of a quality full-color carton box is just so much higher than that of any other type of packaging. Folding carton is therefore ideal to grow and nurture that all-important customer loyalty."
Xeikon says digital printing technology has the capability to make the folding carton supply chain more efficient and cost-effective, with set-up and make-ready costs at a minimal so small runs can be produced cost-effectively.
Xeikon says its digital printing technology has several advantages such as format flexibility, cost, print quality, color accuracy and consistency, lightfastness, food safety and brand protection.
This makes the Xeikon 3000 Series presses, that were specifically developed for label and packaging applications, ideally suited for folding carton printing.
At the event a Xeikon 3000 Series press, equipped with CMYK and Durable Clear toner, will be printing packaging designs on Iggesund carton substrates, in roll-to-sheet mode.
Chili Publish will demonstrate how their dynamic online editing software enables last-minute changes to images or text.
The prints produced on the press will be finished offline, on different systems that can be integrated with the Xeikon 3000 Series press.
Aside from the live demonstrations and displays, Aura Partners attending the event will describe their contributions to the Folding Carton Suite in detail during several technical seminars, with plenty of opportunity to ask questions.
