Trade Resources Market View Announced Signing of a Strategic Cooperation Agreement with Announced Signing of a Strategic Cooperation Agreement with

Tags: Service, Gome, Tmall, a B2C unit of leading Chinese home appliance retailer Gome Electrical Appliances Holding Ltd. (SEHK: 093), announced signing of a strategic cooperation agreement with on June 6.

Gome.COM.CN Teams up with Tmall.COM

And under terms of the agreement, it will have five flagship stores as well as four licensed stores on the B2C unit of Chinese ecommerce giant Alibaba Group and commodities sold on the stores will include not only home appliances but also 3C (communication, computer and consumer electronics) products.

It had cooperated with prior to this and last year,, another B2C unit of Gome, saw sales reaped through the Alibaba subsidiary hit over CNY 100 million.

Peng Liang, vice president of it, said in an interview that it opening flagship stores on would help it gain more orders. In addition, it would see flow rise sharply.

Tan Biao, general manager with the home appliance division at, disclosed that it saw sales from home appliances and 3C products reach more than CNY 35 billion in the first half of this year and the figure for the full year was expected to exceed CNY 100 billion.

E-Commerce China Dangdang Inc. (NYSE: DANG), another online retailer in the market, opened a book store in in October last year and Kan Min, general manager responsible for book business at it, disclosed in an interview later that it saw sales exceed CNY 10 million per day after it entered into a partnership with Through the cooperation, it saw user size rise largely.

An industry observer pointed out that there were two major reasons for ecommerce websites in the market to cooperate with The first one was that the flow of was high while the flow cost was low. And the second one was that continued perfecting its product categories in a bid to fight against (formerly, a leading online 3C retailer in the market.

Guo He, a top executive responsible for public relations at, said that data showed that user overlap degree between it and was over 50 percent, compared to lower than 30 percent between it and That between and was high too, thus it was impossible for the Gome unit to team up with

Gu Sibin, CEO of, said that planned to debut on the stock market and in order to own pretty financial data, it attached less importance to promotions. For many other ecommerce websites in the market, this was a good opportunity.

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Gome.COM.CN Teams up with Tmall.COM
Topics: Service