Trade Resources Policy & Opinion The Domestic Leather Industry Development Time Is Short

The Domestic Leather Industry Development Time Is Short

At present, the domestic leather industry development time is short, so in the process of development still has some problems. Leather market overall design level is low, all kinds of professional and technical personnel and design talents scarce, formal education and professional training by the talent is not much, beautiful courtyard graduates actual work ability and the business enterprise inside a native of professionals also a substantial gap. And people in the majority of small businesses, many operators judgment puts the enough long-term, have the potential to the professional technical personnel training of patience is not enough, is dependent on paper case teacher to the copy of the famous brand design sell like hot cakes,dress bag no use well designer to play to their respective product advantage.

"Quality door" is staged continuously

Recently, the consumer Mr. Chen said, he and his friends purchasing a batch of JinLiLai leather as gifts to the customer, have never thought the famous brand of value does not poor leather incredibly exists serious quality problem. "These are all nominal head layer of fabric, leather leather was after test's not head layer, the result let my leather to accept." Mr. Chen told reporters.

Introduce according to the personage inside course,shelf hanging organizer head layer and 2 cowhide cowhide has essential difference, and quality price large difference, and has a good head leather of strength, elasticity and plasticity technology, etc, and quality of a material is optimal. Second floor leather after finishing or paster series floor leather made working procedure, it's a poor wear-resistance of the fastness, is one of the most cheap leather. Now leather product design diversified, second floor peritoneal cowhide has become some part of the product manufacturer leather materials, some head layer to make products may not be leather to stand-up effect, such as his briefcase, with second move film made of results are better than the first layer, but from the industry standard terms, shopping bagis what ingredients should be marked what ingredients, after all material quality and cost price is a direct relationship.

Quality is the essence of the brand, the brand is also depend on quality and improving continuously and only then could have brand market effect. And now, with the improvement of living standard, people are constantly pursuing the material to enjoy. Full avenue endlessly appear store are in order to meet the needs of people increasingly expansion, and also have some ride businessmen for its own benefit and use of brand in the hearts of people favor ignored the quality request, in fact is fictitious. And as consumers are often goods from external aura only for psychological meet and ignore the commodity of real quality.

In the public eye, the brand is class,storage box is completely reliable quality can stand the test of the commodity, even with the public goods, and designer goods are very different synonymous with quality

Shiling leather to get rid of the generation of labor cradle

Since the 1970 s to the present day, shiling has formed a comparatively complete industry chain, from the upstream of the original materials, locomotive to downstream processing manufacturing, only raw material shops have over 17000. But the problem is, most key of whole industry chain, higher value-added several link is quite weak.

High-end leather and leather is raw material supply has been among the missing link. Shiling town, a purse generation of labor enterprise boss wang mou says, they mostly import raw material leather, and partly in guangzhou purchasing, shiling almost no leather materials.

At present, the leather purse shiling finished product enterprise generally have trademark awareness, have set up many of the trademark, but the trademark is not synonymous with the brand can really call loud brand less.

This phenomenon in the bag industry has the certain representativeness, put the industry to the whole of the leather industry chain amplification perspective, its brand awareness and the strength of the brand as shoe, go way more slow, start can also be slow, shoemaking now has been formed a few very famous brand, and in bags aspect really is not a call to ring, the market is very influential domestic brand. But it also gives enterprise a big brand extension of space,non-woven fabric bags &luggage enterprise can use for reference the experience of shoes industry.

Chinese leather association routine director Sue Chris think, leather leather bag industry development so far, the entire product capacity will not continue to expand, should be in the future more emphasis on product quality and value-added, into more elements, the promotion product intrinsic technology and culture content, this is a trend in the future.

Age leather: generation of labor enterprise growth model

In its 43 years history, age from no leather been so concerned. "In the luxury handbags this segment, age in the field of leather is the largest and the best level OEM factory one." Age of leather prospectus revealed: the global luxury in foundry enterprises in market share has as much as 5%.

, according to people familiar with its clients with more luxury long-term cooperation: 13 years ago for Coach do OEM began, and seven years ago Prada also began to part of the product to age leather generation of labor. The "high generation of labor involved the manual environment, production experience, and so on are formed the viscosity of the brand."

IDG capital partners is extremely sheng leap explanation say, this kind of high-end foundry enterprise "is the number in gradually reduce", 2008 financial crisis in the luxury market impact demand while, also let a large number of small foundry enterprise fall. With the dongguan as an example here on a large number of international brands foundry enterprises.

For a big brands do OEM or enterprise to do your own brand, high quality, and high value-added products is a business enterprise of the powerful winner magic weapon. Simple foundry enterprise will not create high profit growth point.

Popular trend market is the consumption levels can accept of intermediate and high-grade leather product market, is a huge and the most potential, is also the most intense competition of a space. The management place mainly is the national several large professional leather goods wholesale market and the great cities of the small and medium-sized wholesale market, and various market and brand stores route retail sites, and part of the product through the foreign trade company export to many foreign countries and regions. And for these are market is the premise of enterprise should be strong to practice "the internal organs", with "quality" to win, so that they can win a consumer pro-gaze.

The leather industry in China one hundred and fifty years ago no Louis vuitton suitcase for French queen production start, but our point is in the global boom leather products industry, we stood in a leather on the Pacific international. Experts and people in the industry say, China leather market by large strong climate has been formed to develop high-end industry in the "new" is a new road of leather innovation. The next five years, China's brand of famous brand strategy and high-end industry formation stage, China's original brand growth will have more extensive space.

 

Source: http://www.jihepackage.com/blog/post/1336.html
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Domestic Leather Industry to Develop High-End Market "New"