Trade Resources Industry Knowledge Origins Announces Partnership with and Conversion to Broadsign's Software Platform

Origins Announces Partnership with and Conversion to Broadsign's Software Platform

India-based digital signage network operator Origins Advertising Pvt. Ltd. has announced its partnership with and conversion to BroadSign International LLC's automated software platform, according to an announcement from BroadSign.

Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other locations. The network expects to expand to a minimum of 50 large-format digital billboards and more than 1,000 smaller-scale screens in upcoming years, according to the announcement.

 "BroadSign came highly recommended at Digital Signage Expo," said Rajneesh Rawat, co-founder and managing director at Origins. "Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing a big competitive advantage in this market."

According to the announcement, Origins is the first and only network operator in North India's large-format DOOH sector, managing LED displays from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content that is dynamic and responsive to real-time triggers.

In total, Origins-managed displays reach an audience of 25 million and run ads by customers such as Toyota, Godrej Group the government and retail clients.

"Origins is known as a quality integrator within digital out-of-home and other media channels," said Skip Beloff, vice president of sales at BroadSign, in the announcement. "We are pleased that such an organization is incorporating and promoting our technology in its solution to facilitate growth and advancement in the Indian DOOH industry."



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Indian Digital Signage Network Goes with BroadSign
Topics: Lighting