American Girl articles & resources on Made-in-China.com

Mattel to Launch Hot Wheels, Barbie and American Girl Nabi Tablets

Sep 20, 2016

Each will boast digital content, experiences and accessories specific to each brand. Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month. Each will boast digital content, experiences and ...

Tags: Mattel, nabi tablets, Hot Wheels, Barbie, American Girl

American Girl Teams with DK for Non-Fiction Books

Sep 13, 2016

'DK is thrilled to partner with American Girl, whose dedication to bringing to life history and culture through play and learning so closely aligns with ours,' says DK's Simon Beecroft. A new series of non-books inspired by the American ...

Tags: DK, American Girl, Simon Beecroft

US: American Girl Partners with Toys R Us for New Shop-in-Shops

Sep 6, 2016

''Partnering with a top retailer like Toys R Us allows us to meet our customers where and when they want to shop,''says American Girl's Katy Dickson. American Girl is set to launch a series of shop-in-shops thanks to its new partnership ...

Tags: American Girl, Toys R Us, shop-in-shops

American Girl Adds Melody Ellison to Beforever Doll Line

Aug 30, 2016

We're proud to introduce Melody and hope she'll serve as an important role model to girls,'says American Girl's Katy Dickson. American Girl has added a new character to its BeForever doll line, in the form of character Melody Ellison. ...

Tags: Melody Ellison, BeForever doll line, American Girl

American Girl Debuts Welliewishers Dolls

Jun 27, 2016

The WellieWishers collection will be available from June 23rd through American Girl, which also boasts a line of garden-themed accessories. American Girl has unveiled its latest line of dolls in the form of its WellieWishers brand. The ...

Tags: WellieWishers, American Girl

Mattel Launches New Content Creation Division, Mattel Creations

Apr 5, 2016

New division will encompass Mattel's in-house studio, Playground Productions. Mattel has formed a new theatrical, TV and digital content creation division called Mattel Creations. Mattel Creations will utilise the firm's portfolio of ...

Tags: Mattel, Mattel Creations, Content creation division

American Girl Makes First Leap Into Construction Toys With Mega Bloks

Mar 23, 2016

The line includes popular characters from the American Girl's Girl of the Year range including Grace, Isabelle, Saige, McKenna and Nicki. Mattel’s leading American Girl brand has made its first move into the construction toy ...

Tags: Mattel, Mega Bloks, American Girl

Doc McStuffins Is on Course to Break Record as Best-Selling Toy Line Based on Character

Aug 19, 2014

The young doctor is on course to break the record having garnered around $500m in sales in the US. Doc McStuffins is on course to break the record as the best-selling toy line based on an African American character, having garnered around ...

Tags: Doc McStuffins, Best-Selling Toy, Toys

US Toy Firm Has Seen Net Sales Drop Five Per Cent with a Reported $11.2 Million Net Loss

Apr 23, 2014

US toy firm has seen net sales drop five per cent with a reported $11.2 million net loss. Mattel is optimistic that its new brands and launches will help drive business for 'this year and many years to come,' following disappointing ...

Tags: Toys

Doll Clothes Is Featuring Three Outfits That Were Inspired by The Late Elvis Presley

Aug 13, 2013

The date August 16, 2013 will mark the 36th anniversary of the death of Elvis Presley, the King of Rock and Roll. From dressing up and performing as Elvis impersonators to holding candlelight vigils at Graceland, his former home and final ...

Tags: Doll Clothes, Elvis Presley

The Next Great American Toy:Max Steel

Apr 24, 2013

Head ten minutes south of LAX on the 405, exit at El Segundo and you'll blunder upon a 200,000-square-foot concrete bunker lurking among the strip malls in this seedy bit of Los Angeles County. The low-slung structure, surrounded by a black ...

Tags: Barbie, Toys

Mattel's CEO Says He Is "Very Pleased" with The Performance of The Firm's Girls Portfolio

Apr 19, 2013

Mattel's CEO says he is "very pleased" with the performance of the firm's girls portfolio and sales in Europe. Sales of Mattel's Monster High doll brand are on the up - again. "Worldwide gross sales for Other Girls Brands were up 56 per ...

Tags: Toy

Shares in Toy Giant Mattel Hit 14-Year High After Company Revealed 2012 Financial Results

Feb 5, 2013

Shares in toy giant Mattel hit a 14-year high after the company revealed its 2012 financial results last Friday. Its share price on the NASDAQ US stock exchange closed at $38.26 on Friday, February 1st, its highest since June 1998. ...

Tags: toy giant, Mattel, Shares

GP Flair Will Launch A Line of Doc Mcstuffins Dolls, Plush, Role-Play and Play-Sets

Jan 23, 2013

GP Flair will launch a line of Doc McStuffins dolls, plush, role-play and play-sets this year. The toys - developed by Just Play - are officially licensed by Disney Junior's popular pre-school TV show and will hit shelves as early as ...

Tags: TOY FAIR, Doc McStuffins toys, toy sales

LEGO Has Just Posted Some Impressive Results and What's Next?

Dec 18, 2012

Geoff: Congratulations – Lego has just posted some impressive results. You must have some great plans to keep up the momentum – anything you can share? Drew: Thanks Geoff, yes we have some really exciting plans in the ...

Tags: Tag Team, Interview, market trends

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