Brand Architecture articles & resources on Made-in-China.com

Invista Unveils New Campaign for Coolmax and Thermolite

Dec 15, 2015

In early 2016, Invista will launch a new campaign for its Coolmax and Thermolite fiber brands, which are widely used by athletic and outdoor apparel and footwear brands. The Embrace The Elements campaign reflects the new brand positioning ...

Tags: Invista, fiber brands, outdoor apparel

Bulletproof Has Created a Contemporary New Design for Norwegian Chocolate Brand Freia

Nov 7, 2014

International brand design agency Bulletproof has created a contemporary new identity and packaging design for Norwegian chocolate brand Freia. Bulletproof was briefed to create a new positioning for the brand that could be reflected ...

Tags: Bulletproof, packaging design

INVISTA Launches New Consumer Campaign

Oct 22, 2014

INVISTA, one of the world’s largest integrated producers of fibers and polymers and owner of the LYCRA® fiber brand has launched its new consumer campaign, the roll-out to markets around the world of which began in September. ...

Tags: INVISTA, fiber

INVISTA to Launch a New Brand Strategy for Its LYCRA Fibre

Sep 2, 2014

INVISTA, one of the world’s largest integrated producers of fibres and polymers, will launch a new brand strategy for its LYCRA fibre. The campaign encompasses an engaging brand positioning, brand architecture and the “LYCRA ...

Tags: polymers, LYCRA fibre

New Look for Cadbury Hot Chocolate Is Created by Bulletproof

Dec 17, 2013

According to Bulletproof, it has "created a bold, cohesive design that heroes the much-loved Cadbury brand marque while injecting Cadbury joy and personality and a little sprinkle of magic". The agency's brief from brand owners ...

Tags: Packaging, Printing

Celanese Is Simplifying Its Brand Architecture to Capture in a Single Brand The Full Suite

Oct 12, 2013

Celanese, a global technology and specialty materials company, is simplifying its brand architecture to capture in a single brand the full suite of Celanese technology, resources, products and solutions. This change moves Celanese toward ...

Tags: Celanese, Brand Architecture

Celanese Is Simplifying Its Brand Architecture to Capture in a Single Brand

Oct 1, 2013

As customer needs diversify - and the complexity of their solutions increase - identifying the right partners and the right solutions can be the difference between product success or failure. Recognizing this need, Celanese, a global ...

Tags: Textile

J. C. Penney Company, Inc. Announced The Appointment of Debra Berman

Aug 6, 2013

J. C. Penney Company, Inc. announced the appointment of Debra Berman as senior vice president of marketing, effective Aug. 2. In this role, Berman will be responsible for leading the Company's marketing efforts with a focus on ...

Tags: J C Penney, Apparel

Maidenform Kicked off The New Year with a New Look for 2013

Feb 4, 2013

Maidenform kicked off the new year with a new look for 2013. The 91-year-old iconic lingerie and shapewear label took to the catwalk to launch The Art of Form, Maidenform's new global brand platform— a sexy campaign that embraces the ...

Tags: Maidenform, new look, 2013

Creative Research Systems Announced That They Have Been Named "Purveyor of The Year"

Dec 26, 2012

Creative Research Systems announced today that they have been named "Purveyor of the Year" by Bloomin' Brands, the parent company of major restaurant chains such as Outback Steakhouse, Carrabba's Italian Grill and several other brands. ...

Tags: Creative Research Systems, Purveyor of the Year, Outback Steakhouse

Aquafresh Ultimate Is The Result of a Close Collaboration

Jul 30, 2012

Aquafresh Ultimate,the new''Whole Tooth Protection''flagship brand for GlaxoSmithKline(GSK),is the result of a close collaboration between GSK in-house PacXperience&Consumer Healthcare Futures and strategic brand innovation&design ...

Tags: Collaborate, GSK, collaboration

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