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Brand Licensing Europe
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Toymaster Joins BLE Retail Mentoring Programme 2017
Mar 27, 2017Toymaster, M&Co, Morrisons and Odeon are among those to have joined the programme this year, a CDP accredited initiative for buyers, marketers and designers from apparel, gift, toys and leisure. Brand Licensing Europe has detailed a host ...
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Imperial War Museums Signs New Toy Partners
Sep 29, 2016The Monster Factory will debut an inflatable spitfire at next month's Brand Licensing Europe. Imperial War Museums has secured a raft of new toy partners ahead of Brand Licensing Europe 2016. The Lagoon Group has produced a line of new ...
Tags: Monster Factory, Brand Licensing Europe, Imperial War Museums
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Hasbro and Mattel to Boast Biggest BLE Presence Yet
Sep 21, 2016"We are playing host to some of the largest stands the show has ever seen," said BLE brand director Anna Knight. Mattel and Hasbro are both heading to next month’s Brand Licensing Europe show with larger stands than ever before. ...
Tags: BLE, Anna Knight, Mattel, Hasbro
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Clementoni to Launch University of Oxford Games and Puzzles This Autumn
Aug 24, 2016''2016 has been a momentous year for Oxford with new licensees signed around the world,''said Chris Evans, MD at Oxford Limited. Clementoni is launching a line of University of Oxford game and puzzles in the UK this autumn. The range ...
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Shopkins Has All The Ingredients to Become The Next Playground Craze
Nov 13, 2014“Shopkins certainly ticks all the boxes for the next collectable craze” says Bulldog Licensing Shopkins has all the ingredients to become the next playground craze, according to the collectable brand’s licensing agency, ...
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Hasbro Has Signed a Global Licensing Agreement with PEZ International
Oct 8, 2014Two classic brands collaborate to create the sweet taste of success. Hasbro, Inc. has signed a global licensing agreement with PEZ International to develop a MY LITTLE PONY-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy ...
Tags: Hasbro, PEZ International, Food
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Simon Pilling Is up for a Presitigious Award on Thursday Evening
Apr 11, 2013Simon Pilling, Toy Fair's Head of Operations and Sales, is up for a presitigious award on Thursday evening (April 10th). He has been shortlisted for Best Event Director at the Exhibition News Awards 2013, which is held at The Lancaster ...
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Advanstar Has Unveiled The Much Talked About Changes to The Floorplan
Mar 15, 2013Advanstar has unveiled the much talked about changes to the floorplan for Brand Licensing Europe 2013. This year the showfloor will be merchandised into three distinct areas, reflecting the three most important vertical categories in the ...
Tags: Entertainment, toy
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While Some Areas Continued to Struggle This Year, There Are Signs of Improvement
Jan 21, 2013While some areas continued to struggle this year, there are signs of improvement. Samantha Loveday asks some key licensing execs for their views on the year gone by, the challenges and what 2013 might hold. "For spring/summer 2012 the ...
Tags: toy licensing, toy sales, toy
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Darran Garnham and Sam Ferguson Reveal How They're Growing The Moshi Monsters Brand
Jan 14, 2013Head of licensing Darran Garnham (left) and senior consumer products manager Sam Ferguson (right) reveal how they're growing the Moshi Monsters brand even further with Poppet. Why licence out the Poppet Moshi Monster in particular and ...
Tags: Poppet, Moshi Monster, retailer, toy, interview
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Mark Kingston, VP, Nickelodeon Consumer Products UK & Australia
Jan 14, 2013Mark Kingston, VP, Nickelodeon Consumer Products UK & Australia “BLE 2012 was great for us. Physically, Nickelodeon had a much stronger presence than ever before with a booth that served as both a display and information centre, as ...
Tags: Brand Licensing Europe 2012, toy industry, exhibition, toys
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Hamleys Sees Its Operating Profit Rise 70 Per Cent to £3.9 Million for The 53 Weeks
Jan 7, 2013Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
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Licensing Is Becoming More and More Important to The High Street Retailer
Dec 18, 2012“Licensing provides a route for retailers to both differentiate themselves from their competition and to reinvigorate product categories,” says Jessica Blue, event director of Brand Licensing Europe. “Licensing is becoming ...
Tags: Toys, Licensing, creative concepts
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The First Toys Based on Woolly and Tig Will Hit Shelves in July 2013
Dec 14, 2012The first toys based on Woolly and Tig will hit shelves in July 2013. And master toy licensee Golden Bear says the full launch will happen in autumn/winter. But the toys are so sought after that parents have already resorted to making ...
Tags: toys, Woolly and Tig, July 2013
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WBCP Returns to Brand Licensing Europe 2012 with a Showcase
Oct 17, 2012Warner Bros.Consumer Products(WBCP)returns to Brand Licensing Europe 2012 with a showcase of some of today's hottest properties,including tentpole films,"The Hobbit:An Unexpected Journey"(December 2012)and"Man of Steel"(June 2013). WBCP ...
Tags: WBCP, Man of Steel, TV Mania