LEGO Star Wars is launching its first Yoda Chronicles experiential tour this week. The first event takes place on Saturday, March 30th at Bluewater Shopping Centre in Kent. The Yoda Chronicles Tour will visit major UK shopping centres ...
Brainstorm is backing Aqua Dragons with its largest ever product marketing spend. The firm planned to market the new creature kits on TV in autumn, but due to strong trade response it has brought its activities forwards. A heavyweight ...
Tags: toy, Aqua Dragons
The Dragons: Riders of Berk animated TV series launches this weekend, building excitement ahead of Spin Master's toy range. The show premieres on Cartoon Network on Saturday, March 2nd at 10am with an hour-long double bill. This will ...
Tags: Dragons TV Series, Toy Launch, toy range
Spin Master has become the master toy licensee for DreamWorks' Dragons: Riders of Berk. The exclusive licensing relationship will see Spin Master produce toys based on the upcoming franchise properties, including the aforementioned TV ...
Tags: Spin Master, DreamWorks'Dragons, toys, company news
The Cartoon Network website has been turned upside down in a media first. Magic Box has launched its new Kobots range this week and it's teamed up with Generation Media for the special promotion. Turner Media Innovations produced the ...
Tags: Magic Box, Cartoon Network, Toys
Jazwares has announced today the appointment of Bill Graham as vice president of marketing and product innovation. In his new role Graham will oversee all marketing activities for the company and ‘lead the charge on product ...
Magic Box Int's new property, Kobots, is to sponsor targeted content across Turner kids channels throughout February and March 2013. The sponsored ad break bumpers will help to launch the new collectable, introducing different elements ...
Kids have never had it so good. It wasn’t that long ago when children’s TV scheduling was limited to post-school and early weekend viewing. Now the wealth of child-focused TV stations has created an environment where young ...
Tags: Kids'Tv, TV stations, child-focused T
A swathe of results releases this week highlighted the ongoing difficulties of operating in the current economic climate. Supervalu announced that it is cutting 2,500 jobs from its Albertsons chain and McCain said that it is quitting pizza ...
Tags: Supervalu, cutting jobs, meat, food, packaged foods