80th Anniversary Edition board games, digital formats, Monopoly themed TV shows and the Monopoly World Championships all celebrate the game's milestone this year. Hasbro is celebrating eight decades of its popular Monopoly brand this year ...
Tags: TV shows, board games, digital formats, Toys
Eva Verhaak joins from The Marketing Store Worldwide. Underground Toys has hired a new marketing and PR manager in the form of Eva Verhaak. Verhaak (pictured) joins Underground from The Marketing Store Worldwide, where she was an ...
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in Boulder County, Verde’s Boulder staff will become not only partners in the office, but on Pearl’s ...
Tags: brand direction, Sporting Goods
Guests visiting Burger King Restaurants in the UK and Ireland between 19 January and 1 March 2015 will be recived a fun welcome by various characters from the Angry Birds Go! and Angry Birds Stella games, Burger King said. The Angry ...
Tags: Angry Birds, stencil kit, digital activations, Agriculture
For many small and medium-sized stationery enterprises, they will meeet lots of problems in the process of operation, when the decision makers spent a lot of time, money and effort on marketing, but it is difficult to achieve the ...
Tags: practical marketing, product circulation, Office Supplies
Huber Engineered Materials (HEM), a division of J.M. Huber Corp., announced that Andy Trott, the division’s president, has retired. Chuck Herak has been selected to succeed Trott as the next president of HEM. Herak is currently vice ...
Volvo’s car division is planning to sell vehicles online, along with the introduction of new models to get an edge above its rivals including BMW. The company has reportedly outlined changes to its global marketing strategy which ...
Tags: e-commerce, digital advertising, Auto
Firm will follow a strong 2014 with an action packed 2015 as the brand celebrates turning 70 with a raft of new product launches. Mattel's Thomas & Friends brand has enjoyed significant growth this year, ahead of a 2015 brimming with ...
Fox Factory Holding Corp. entered into a definitive agreement to acquire substantially all the assets of the Race Face and Easton Cycling businesses, formerly Race Face Performance Products, Inc. and 0999324 B.C. Ltd. Race Face/Easton ...
Tags: Cycling, Sporting Goods
Sterling Brands was begun in 1992. The brand consultancy provides services around brand development, notably brand strategy, brand innovation and brand design. One its most successful brands is its own. The company has grown to have ...
Tags: Sterling Brands, Packaging
With immediate effect, the polyCarbonate-based Alcom LDM (Light Diffusion Matt) from Albis Plastic will be used in the R. CarbonatE Alcom LED production line at Rober Kunststoffe. This specialist for extruded and transparent Plastics, ...
Tags: glazing materials, lighting sector, Lights
Women’s apparel company and NYSE listed, ANN INC., which manages Ann Taylor and Loft brands, has appointed Katie J. Bayne to its Board of Directors. Ms. Bayne will serve as a Class I Director with a term expiring at the 2016 Annual ...
Tags: specialty retailers, Apparel
Norwegian carton producer Elopak has developed the Pure-Pak sense carton that has been designed to help combat food waste. The easy-to-fold carton line claims to enable users to fold the carton and squeeze out more of the product from the ...
Tags: food waste, easy-to-fold carton, Agriculture
Stuart Redsun, most recently SVP of global brand marketing for Under Armour and a former Nike marketing exec, will join COLM on Oct.6 as chief marketing officer,a new poisition at the Portland, OR,company.Meanwhile, Steve Woodside, a ...
Dunkin' Donuts is introducing the new Dunkin' Go Bar, a pre-packaged chewy granola bar, in a bid to expand grab-and-go snack choices for guests. Made with the brand's original blend coffee, Dunkin' Go Bar packs 220 calories with seven ...
Tags: Dunkin'Donuts, Granola Bar, Food