In celebration of the launch of the Good App Guide, the clinic will be offering additional advice on the development of digital content and app related toys. The Good Toy Guide's Toy Clinic will be returning to this year's Toy Fair. In ...
Tags: Good Toy Guide, Toy Clinic, Toy Fair, Good App Guide
Bandai supports the range with retail promotion, TV advertising and consumer press coverage Bandai's latest version of the Tamagotchi has hatched onto the shelves of retailers across the country. The revamped model, the Tamagotchi ...
Tags: Toys, Electrical Toys
Attendees "loved the play zone" at Mums Show Live last weekend. Play advice and toy review site Good Toy Guide enjoyed a busy stand at Mums Show Live last weekend. Parents and children flocked to the company's play zone between May 16th ...
Dr Amanda Gummer from the Good Toy Guide has joined Karisma Kidz as a shareholder. The toy expert, owner of FUNdamentals and Good Toy Guide, has invested money and expertise in the growing doll brand that will soon launch online ...
Tags: Dr Amanda Gummer, Toys
The Good Toy Guide team is growing to meet demand. Lorna Hill has joined the play advice site's team. She previously helped out over the past year in the office and at Toy Fair. Hill will be dealing with website advertising, promotions ...
Tags: Toys
Whether you believe that gender-based play is biologically or socially constructed, there's no denying some toys appeal to boys more than girls. Does it matter? We'd argue not really. As long as both girls and boys get an opportunity to ...
Since its launch in September 2012, The Good Toy Guide has notched up almost £1 million in PR coverage value. The staggering figure takes into account coverage gained from both print and online media up until the end of January ...
Tags: Toys
The April 2013 edition of ToyNews is now available to read online and on your iPad. The issue boasts the first interview with Simon Hedge since he took on the role of managing director of GP Flair. We talk about the firm's strong start to ...
Love it or hate it, technology in toys is here to stay – January's Toy Fair was testament to that. There's a growing market for app toys but it's a tricky path to navigate. We're still a few years off parents giving their ...
Toy companies are being called on to produce more goods for children with special educational needs. The Good Toy Guide, the review website for parents, retailers and suppliers, wants to review more toys that can be used by all kids, ...
Tags: Toy companies, children, The Good Toy Guide
Dr Amanda Gummer discusses niche markets and how to make the most of them. With margins on mass market products being cut to the bone due to tough competition, it’s worth looking at some of the niche markets which aren’t quite ...
Tags: toy markets, toy, toy manufacturers
Play advice website Good Toy Guide has added extra services and opportunities for toy companies, following the overwhelmingly positive response to its launch. The evaluation report is getting great feedback as a very cost-effective way ...
Tags: Good Toy Guide, toys, company news
The Good Toy Guide is celebrating its official launch at Toy Fair with the announcement of its new mascot: Popcorn the Bear. The play advice site went live in September and recieved such a positive response that the team knew it needed to ...
Tags: Toy Guide mascot, Toy Fair, Toy
Good Toy Guide Toy Clinics at Toy Fair are now fully booked. The free 20-minute sessions offered by the team have proved very popular with the industry. Dr. Amanda Gummer said: "We're looking forward to helping the next generation of ...
Tags: Good Toy, Toy Clinics, toys
The Good Toy Guide team is offering free toy clinics at the Toy Fair later this month. Manufacturers, designers and developers can receive free advice on toy design and child development at stand G154. Toy designers are enjoying ...
Tags: Good Toy Guide, Free Clinics, Toy Fair