The partnership will see the new line of collectables reach SuperAwesome's network of 30 million children in the US and UK. SuperAwesome, the team behind Box of Awesome and Box of OMG, has teamed with LEGO to bring LEGO Mixels to its kids ...
The new range has been designed to target young builders between the ages of four and seven years old. LEGO has launched a new brand property designed to bridge the gap between Duplo and LEGO, called LEGO Juniors. The new range has been ...
Tags: LEGO, LEGO Juniors
Over 85,000 activity sheets have been created boasting entertaining and informative activities designed to help children stay safe while at home and in public. LEGO City has partnered with Greater Manchester Police to provide primary ...
Sales of traditional toys in the industry's five largest European markets (France, Germany, Italy, Spain and the UK) were flat in 2013, according to information from the NPD Group. While sales grew in France (+0.7%), Germany (+1.5%) and ...
Tags: Toy
Lesley Singleton's Playtime PR already has clients including Bananagrams, Bizzy Bitz, Linkee, Winning Moves and A Girl for All Time. After successfully running her own consultancy for the past eight years, PR pro Lesley Singleton has ...
Tags: Toys
The 19th Young Package awards open for entries on March 14. The competition, for young designers up to 30 years of age, has been promoted by Model Obaly, one of the largest package manufacturers in the Czech Republic, since 1996. The ...
Tags: Young Package, Model Obaly, largest package manufacturers
DataVision is leaving its Fifth Avenue digs after 21 years to build a chain of smaller digital showrooms. Related New York – DataVision, the New York A/V and IT specialty dealer, will leave its Fifth Avenue home of 21 years this ...
Marketing push, Disney Junior sponsorship and success of Number Train all attributed to lift. LEGO Duplo is looking to build on the growth it achieved in 2013, with a raft of marketing activity planned for this year as well as ten new ...
Tags: Toys
In less than ten years, firm has more than quadrupled its revenue. LEGO Group has this morning confirmed that it increased sales in 2013 by 11 per cent. Evergreen product lines such as LEGO City, LEGO Duplo, LEGO Technic and LEGO ...
Tags: Lego, Toys, Sales Increase
Everything is awesome for Warner Bros as the animated movie added another £6m. The LEGO Movie is showing no signs of slowing down in the UK, as the film secured the UK box office top spot for the second week in a row. Screen ...
Tags: the lego movie, UK box office, Lego
Untitled sequel will hit cinemas on May 26th, 2017. A sequel to The LEGO Movie will hit cinemas in 2017. Warner Bros has confirmed that a follow-up, currently without a title, will land on May 26th, 2017. The LEGO Movie has been ...
Tags: the lego movie, The LEGO Movie 2, Toys
Infographic depicts the firm's rebound since the turn of millenium to become world's second largest toymaker A LEGO enthusiast and current affairs reporter has created a graph depicting how much LEGO has rebounded from a sales slump at ...
Tags: Lego, wired, Todd Tankersley
(Phys.org) —From steel beams to plastic Lego bricks, building blocks come in many materials and all sizes. Today, science has opened the way to manufacturing at the nanoscale with biological materials. Potential applications range ...
Tags: Crystalline Structure, DNA, NSLS, virus
LEGO House, Hot Wheels Homer cars and guest stars figure range heading to retail to mark the milestone. Twentieth Century Fox Consumer Products has detailed a range of toy and collectibles partnerships to celebrate The Simpsons' 25th ...
Tags: Toys, plush dolls, blown inflatables Toys
Project has been designed to fold open to reveal the four stories of the Xavier's School for Gifted Youngsters. The X-Mansion from Marvel's X-Men comics and movies has landed as a project on LEGO Cuusoo. The proposed project, from the ...
Tags: Lego, x-men, LEGO CuuSoo, X-Mansion