Let Toys Be Toys articles & resources on Made-in-China.com

Game-Changers: A Look At How Social Media Is Helping Toy Firms Drive Social Change

Mar 11, 2016

Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...

Tags: Steve Reece, Barbie, LEGO

Spanish Retailer Toy Planet Challenges Gender Stereotyping with New Catalogue

Nov 9, 2015

The catalogue features images of boys playing with dolls and irons while girls ride toy motorcycles and wield lightsabers. A Spanish retail chain has drawn its line in the sand when it comes to gender stereotypes by showing boys playing ...

Tags: toy motorcycles, dolls

Children's Book Publisher Ladybird Books Is to Drop Gender Specific Titles

Nov 25, 2014

"Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling." Children's book publisher Ladybird Books is to drop gender specific titles. The move is the latest success for Let ...

Tags: Children's book publisher, Gendered Titles, Toys

Chad Valley Agrees That Boys and Girls Don't Need Separate Stories

Nov 11, 2014

'These books will not feature from January onwards and an exciting new range will launch', read a statement from Chad Valley. Chad Valley is dropping its line of gendered children's books as of January 2015. Questioned by the consumer ...

Tags: Chad Valley, children's books, Toys

Morrisons Is Gearing up to Switch From Gender to Price-Based Toy Signage in Its Stores

Feb 18, 2014

Company u-turns on 'no plans' to change stance as pressure mounts from Let Toys Be Toys Morrisons is gearing up to switch from gender to price-based toy signage in its stores. Marketing Week reports that the supermarket, which ...

Tags: RUs, Toys

Toys R Us Is Looking to Work Closely with The Let Toys Be Toys Consumer Campaign Group

Dec 25, 2013

Toys R Us is looking to work closely with the Let Toys Be Toys consumer campaign group, agreeing to become more inclusive in its marketing of toys to girls and boys. The news follows a meeting last week between TRU's UK board members and ...

Tags: Toys R Us, Let Toys Be Toys, UK toy sales landscape

Just a Fifth of Stores Still Use Gendered Labeling

Dec 24, 2013

Just a fifth of stores still use gendered labeling A survey by Let Toys Be Toys has indicated that 'girls' and 'boys' signs are falling out of favour in toy stores. Throughout November, Let Toys Be Toys supporters across the UK and ...

Tags: Toys, boys toys, girl toys

Marks and Spencer Will Market All Toys as Gender Neutral by Spring 2014

Dec 24, 2013

Marks and Spencer will market all toys as gender neutral by spring 2014 Let Toys Be Toys are celebrating today after Marks and Spencer stated it is to market all toys as gender neutral by spring 2014. The group started putting pressure ...

Tags: Toys

Several Big High Street Toy Stockists Have Agreed to Change Their Boy/Girl Toy Signs

Apr 26, 2013

Several big High Street toy stockists have agreed to change their boy/girl toy signs, claims Let Toys Be Toys. The parent-led campaign was set up to see 'girls' and 'boys' signs removed from toy shops and websites. Last week, the ...

Tags: Toys

Let Toys Be Toys Arose From a Thread on Mumsnet Where Parents Shared Experiences

Jan 6, 2013

A new parent-led campaign is calling on the UK's top toy retailers to stop promoting toys as only for boys or only for girls. Let Toys Be Toys arose from a thread on Mumsnet where parents shared experiences of shopping for toys for ...

Tags: Mums Re-Ignite Toy, Toys, toy retailers, Let Toys Be Toys

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