Team Hot Wheels Origin of Awesome launches initially with a 22-minute episode. Mattel has launched a new adventure-comedy animation based on its popular Hot Wheels brand. Team Hot Wheels Origin of Awesome launches initially with a ...
Tags: Mattel, Hot Wheels Animation
The product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves. Mattel has signed VMC Accessories Ltd to produce a range of licensed accessories for its popular brand, ...
Tags: Toys
US toy firm has seen net sales drop five per cent with a reported $11.2 million net loss. Mattel is optimistic that its new brands and launches will help drive business for 'this year and many years to come,' following disappointing ...
Tags: Toys
New structure will cover the European, Russian, Middle Eastern and African markets under the leadership of its managing director, David Allmark. Mattel has realigned its core European structure to cover the European, Russian, Middle ...
Tags: Toys
Lammily doll surpassed its Kickstarter goal of $95,000 in one day. A 'realistic' doll depicting the dimensions of an average woman has raised enough money through Kickstarter to hit retail. Nickolay Lamm's Lammily doll launched on the ...
Tags: average, BeautifulDoll
Mattel sees the acquisition as an 'opportunity to broaden its relationship with its entertainment partners'. Mattel, Inc has acquired Mega Brands for $460 million. Mattel stated that the acquisition 'advances Mattel's global growth ...
Tags: Mattel, Acquires, Mega Brands
Vivitar today unveiled its new Camelio TV, the world's first customizable TV companion device that turns any HDTV into a "big screen" family-friendly Android tablet that's customizable with a range of themes and characters via Camelio ...
Tags: Camelio TV, HDTV
LEGO House, Hot Wheels Homer cars and guest stars figure range heading to retail to mark the milestone. Twentieth Century Fox Consumer Products has detailed a range of toy and collectibles partnerships to celebrate The Simpsons' 25th ...
Tags: Toys, plush dolls, blown inflatables Toys
Stephen Andrew has replaced Pedro Demartini as the sales director at Groupe SEB, marketer of the Tefal, Rowenta, All-Clad, Moulinex and Krups brands. Andrew has previously led sales and marketing at accountancy software firms Attache ...
Tags: SEB, CCH, Demartini, Attache Australia
Rainbow Loom from Choon's Design grabs Toy of the Year title and three category awards. Hundreds of toy executives and industry guests from around the world gathered in New York on Saturday night (February 15th) for the 14th Annual Toy of ...
Tags: Toys
The agreement will take the partnership through to 2019. Mattel and WWE have revealed the multi year extension of their global master toy licensing agreement. The agreement will take the partnership through to 2019. The two companies ...
Tags: Toys
Mattel commissions British designer to dress the new Barbie based on her own collection. Barbie has taken to the London Fashion Week catwalk to celebrate the launch of the new Barbie Style doll. The popular doll brand has partnered with ...
Teksta, John Adams and Bentalls among those honoured at last night's event. Character Options, LEGO, Hasbro and John Adams were among the winners at last night's 2013 Toy Industry Awards. Held at the Science Museum in South Kensington, ...
Retail and marketing programme to build excitement and engagement for the Cars franchise, and drive collectability at retail. Disney has detailed Cars: Fuel Your Fun, a new retail and marketing campaign designed to build excitement and ...
French toy company looking to grow in North and South America. Canal Toys has appointed industry veteran Bill Uzell as president and CEO for its North and South American operations. Uzell (pictured) arrives at the firm from Fashion ...
Tags: Canal Toys, Bill Uzell, Toy Compony