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Hasbro Unveils Slate of New Transformers Toys

Jun 12, 2017

The new range will release alongside the highly anticipated film, Transformers: The Last Knight. Hasbro has revealed a range of new Transformers set to release alongside the new film Transformers: The Last Knight. The range includes the ...

Tags: Hasbro, Transformers Toys, Toys

New Transformers Mobile Game on The Way

Aug 8, 2016

Hasbro and games developer Kabam will create the new game, which will launch during 2017. Hasbro has revealed it is teaming up with mobile games developer Kabam to develop an AAA massively multiplayer game inspired by its Transformers ...

Tags: Kabam, Hasbro, Transformers

Hamleys Dates 2016 Toy Parade

Apr 15, 2016

750,000 people are expected to flock to London's Regent Street for the November event. Hamleys is to hold its second annual Toy Parade on Sunday, November 20th 2016. 750,000 people are expected to flock to London’s Regent Street ...

Tags: Hamleys, Toy Parade

Transformers' Optimus Prime Joins Snapchat

Mar 22, 2016

Users can now keep up to date with Prime's stream of selfies by following his official Snapchat account: OptimusPrime. Optimus Prime, star of Hasbro's Transformers brand and leader of the Autobots, has joined the messaging app Snapchat. ...

Tags: Transformers, Optimus Prime, Snapchat

Cartoon Network Acquired The Rights to Air Hasbro Studio's Transformers

Jan 16, 2015

Hasbro Studio's latest series will air in on the channel in Europe, Latin America, Asia, Africa and the Middle East. Cartoon Network has acquired the rights to air Hasbro Studio's Transformers: Robots in Disguise series in the US, Europe, ...

Tags: Robots, Cartoon Network, Toys

Yas Mall Store Is The Firm's Biggest and Boasts a Six Metre High Optimus Prime Transformer

Dec 5, 2014

New store boasts a Disney Princesses area, a Star Wars section and a Marvel City. Dubai-based retail brand The Toy Store has opened its largest store to date in Abu Dhabi. The new store forms part of the 2.5 million square foot Yas Mall ...

Tags: Disney Princesses, retail brand, Toys

2014 Is Set to Be a Big Year for The Transformers Brand

Jan 15, 2014

Replica Optimus Prime truck to welcome visitors, while extensive branding is planned at Olympia. 2014 is set to be a big year for the Transformers brand. Not only is it the brand’s 30th anniversary, but the highly anticipated ...

Tags: Transformers, Hasbro, Toy Fair, Optimus Prime truck

Mattel Unveils a Portfolio of New Products for 2013 with Lines From Hot Wheels

May 28, 2013

A range of fully loaded action vehicle toys are screeching to retail this summer. ToyNews takes a look at some of the coolest R/C and die-cast products to command land, water and air. Mattel - 01628 500 000 Mattel unveils a ...

Tags: Toys, Turbo Toys, Vehicles with Velocity

New Transformers toys for 2013 are being backed by Hasbro's largest launch TV/online media

May 24, 2013

"We are set to cement our position as a top performing evergreen brand," says Hasbro. New Transformers toys for 2013 are being backed by Hasbro’s largest launch TV/online media spend on the brand to date. The Transformers Prime ...

Tags: Transformers Toys, Toys, Record Ad

There Are Many Things We Love About The Internet

Aug 20, 2012

There are many things we love about the internet:gossip on any subject from celebrity marriages to new versions of the iPhone,the ability to spy on your high school sweetheart via social media,and services that will deliver cannolis or ...

Tags: Office Furniture, office chair, Collapsible Chair, Optimus Prime

Neil Huxley Created The New Teaser Trailer for The Highly Anticipated Transformers

Jun 19, 2012

Digital Domain and Mothership Director Neil Huxley created the new teaser trailer for the highly anticipated Transformers:Fall of Cybertron video game.Picking up where the first teaser ended,the new:90 short delivers a ...

Tags: transformers, second teaser, video game, digital domain

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