Now that LEGO has unveiled a wheelchair using-figure and a stay-at-home dad in its latest LEGO City set, it seems the toy giant is embracing a true representation of society with its products. Jade Burke speaks to manufacturers and ...
Tags: LEGO, LEGO City set, Wheelchair, Vendors
The full line debuts at Toys R Us stores across the US before heading to mass retailers coinciding with the release of the film this month. Jakks Pacific has launched a full line of collectable figures and role-play items based on the ...
Tags: Universal Pictures, Jakks Pacific, World of Warcraft, Warcraft
They may be childish, but board games are far from child's play as a new wave of titles taking on the subject of sex demonstrate. Robert Hutchins dims the lights, puts on some Marvin Gaye and explores the world of 'love games'. To quote ...
Tags: Fifty Shades of Grey line, Lovehoney, The beast, Fog of love, Notting hill
"With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product." Marvel has launched the first wave of Black Panther merchandise ...
The chief executive of the New Zealand Food and Grocery Council (NZFGC) Katherine Rich has told Australian Food News today that the UK”s announced sugar tax will not help fight obesity. Under the UK tax, drinks which contain more ...
Tags: NZFGC, Katherine Rich, Sugar tax
This week, Billy Langsworthy looks at why the toy space should be excited at some of the new VR tech being showcased at this year's Game Developers Conference. Oh, and there's a bit about a vagina speaker. You've been warned. This week, ...
Tags: Inventors, Virtual reality
16 new LEGO DUPLO sets will hit the shelves this year. LEGO is bolstering its DUPLO line this year, with 16 new sets set to hit shelves in 2016. The new line, designed for small hands, have been designed to stimulate creativity, ...
After reaching its Kickstarter goal in just 24 hours, Bildy's designer Jane Bromfield believes that the construction toy will be popular with pre-schoolers, thanks to its various 'building boards' and connectors. After reaching its ...
Tags: Jane Bromfield, Toys, Builds Foundations
“We know from the reaction of viewers that demand for toys related to the property are high” said Nickelodeon’s Marianne James. Since debuting on Nick Jr in March, Blaze and the Monster Machines has shown impressive ...
Tags: Pre-School Market, Blaze, Toys
Based on nearly 40 of the world’s biggest YouTube personalities, Tube Heroes will now be rolling out to the independent toy trade and national retail customers from next week. Jazwares is preparing to roll out its collection of ...
The kit lets users create their own customisable videogames with a selection of physical building blocks. An initiative that allows kids to create their own videogames from physical building blocks has soared past its crowd-funding goal ...
Tags: physical building blocks, Toys
Little Charmers has enjoyed 'stellar ratings' since launching last year in the US and Canada. Nelvana Enterprises has partnered with Rubie's to launch a line of costumes based on the pre-school series, Little Charmers. Little Charmers ...
Tags: Rubie's, Little Charmers, Toys
"Considering the film has only been on general release a few days, we expect to see an increase further still as children see the film and onwards to the release of the DVD.” GP Flair is also reporting a fantastic start to sales ...
The studio has partnered with Hasbro, LEGO, Mattel and more for toy lines ahead of the film's release this April. The Walt Disney Company has unveiled several new product ranges to celebrate the release of the hotly anticipated ...
Tags: Disney, Toy Partners, Toys
For the first time in Mattel's 56 year history, Barbie is adopting super powers in response to 'girls' demand for more female superheroes.' For the first time in history, Barbie is donning a cape to make her superhero debut in celebration ...
Tags: female superheroes, superpowers, Toys