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Smartstrand
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A Bevy of Products and Services Designed to Drive Consumers to Purchase Flooring
Jan 12, 2015Last year, Mohawk Industries told its aligned dealers with the recession over they needed to “Own the Moment.” For 2015, executives said now it’s time to “Own the Experience” as the industry’s largest ...
Tags: sales, marketing, Construction
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The Demand for Flooring Market Will Continue to Increase in 2014
Sep 1, 2014The 2014 Floor TrendsFlooring Industry Study, conducted recently by BNP Market Research and compiled from answers given by readers of Floor Trends,Floor Covering Installer, Stone World, Contemporary Stone & Tile Designand Tile Magazine, ...
Tags: Construction, Flooring
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Mohawk Is Launching Mo's Webisode Series to Showcase The Durability and Cleanability
Aug 22, 2014Mohawk is launching Mo’s webisode series, Make Room for Mo, to showcase the durability and cleanability of SmartStrand. This year, Mohawk introduced the world to “Mo,” a messy, four-legged yellow lab who serves as a ...
Tags: Mohawk, Webisode Series, Construction
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Carpets Have Been Getting Softer Since The Turn of The Millennium
Jan 15, 2014Call it a revolution or an evolution, the fact is, carpets have been getting softer since the turn of the millennium and they are not going away. In fact, manufacturers noted soft is not a fad or trend but rather a mainstay and needs to be ...
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Mohawk Continues to Put The Soil- and Stain-Resistance Benefits of SmartStrand Carpet
Dec 17, 2013"Mo", the face of Mohawk's SmartStrand Unleashed Campaign Mohawk continues to put the soil- and stain-resistance benefits of SmartStrand carpet to the test. Now that SmartStrand has successfully taken on zoo animals, messy kids and a ...
Tags: Mohawk, Smartstrand, Unleased Campaign
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Shannon's Winning "Live Beautifully" Pinterest Board.
Nov 27, 2013Shannon's winning "Live Beautifully" Pinterest board. In support of Susan G. Komen, Mohawk commemorated National Breast Cancer Awareness Month with two consumer-based social media contests. The contests were designed to engage consumers ...
Tags: Mohawk Break Cancer, awareness, Month Contest, winner, announced
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2013 Has Brought About Some Amazing Trends in Both Commercial and Residential Carpets
Aug 8, 20132013 has brought about some amazing trends in both commercial and residential carpets. These trends are far more intrinsic than simple—or sophisticated—aesthetics. New fiber systems, improved performance characteristics and ...
Tags: Carpet, Decoration
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Mohawk Flooring Reached Social Media Stardom When Its License to Spill Twitter Party
Jun 21, 2013Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic. Capitalizing on its ...
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Three Rugs Were Among The Products Chosen by Furniture/Today's Editors
Feb 16, 2013Three rugs were among the products chosen by Furniture/Today's editors as some of the best products introduced at the recent Las Vegas Market. Featured rugs included: • One from Foreign Accents' Festival collection, designed by ...
Tags: rugs, Furniture/Today, furniture products
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Mohawk Industries Inc. Announced 2012 Third Quarter Net Earnings of $70 Million
Nov 30, 2012Mohawk Industries Inc. announced 2012 third quarter net earnings of $70 million and diluted earnings per share (EPS) of $1.01. Excluding restructuring charges, net earnings were $72 million and EPS was $1.04, a 25% increase over last year's ...
Tags: net earnings, Net sales, SmartStrand Silk, carpet market