Implus, parent company for several brands including Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole and DryGuy, recently signed Verde Brand Communications as its official brand communications agency. Verde will assist Implus with their media ...
Tags: Implus, athletic footwear, Sof Sole, outdoor
Highgear, the maker of performance watches, navigation tools and accessories owned by Implus, has been shuttered at least for now. "At this time, our Highgear division has been closed,” said Alden Mills, president of Perfect ...
Tags: Highgear, Hiatus, Recreation
Implus has acquired DryGuy, a leading supplier of footwear dryers and thermal layering systems. This latest addition to the Implus family of brands will fall under the company’s Outdoor Division, which also includes Yaktrax, ...
Tags: DryGuy, Implus, Sporting Goods