For years, Yokohama Tire Corp. has utilized football, basketball and baseball as the backbone of its sports marketing program. In 2014, it added golf, specifically women's golf. Yokohama is the title sponsor of this week's Ladies ...
Tags: Yokohama, LPGA, Accessories
The contract packing business is often seen as sizeable automated production lines packing products for brands. Blackburn-based Granby Marketing Services claims to be more diversified in the nature and method of its business than many of ...
Tags: packing business, packing services
Hi-Tec Sports announced a sponsorship of its global walking brand ambassador, Alexandre Poussin, and his family, as they make a 16-month trek by foot through Madagascar. The family are using Hi-Tec’s latest lightweight hiking range to ...
Tags: Hi-Tec Sports, Sponsorship, Sporting Goods
According to a report from ESPN.com, Under Armour has offered Kevin Durant, the Oklahoma City Thunder superstar forward, a 10-year endorsement package worth between $265 million and $285 million. The deal also reportedly includes Under ...
Tags: Under Armour, Kevin Durant, Sporting Goods
The campaign features its own Discover Play channel, offering reviews, images, videos and more. Fisher-Price has teamed with the parenting website, MadeForMums for its new Discover Play campaign. Celebrating the various ways children ...
Tags: Fisher-Price, Madeformums, Toys
Attending the CTDA soccer tournament were (front row, from left to right): Councilman Tom LaBonge; Gianluca Grioni, Pirelli representative; and Co-Chairman Bill Fuqua. More than 200 people -- including business owners, players, families ...
Tags: CTDA Soccer, Tournament, Accessories
The Mexican Football Federation and Adidas announced the extension of their strategic partnership until 2022. The extension agreement comes as a result of the close relationship between both parties since 2007. "We are very pleased to ...
Manchester United has reached a ten year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of 50 million, subject to certain adjustments, beginning with the 2015/2016 campaign. ...
Tags: agreement, Adidas, Sporting Goods
Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. With more than 22 U.S. National Championships and a silver medal from the 2004 Olympic Marathon in Athens, Keflezighi is the ideal ...
Tags: CGI, Vice President, Sporting Goods
Adidas have entered into a five-year partnership with Eastern Illinois University. Adidas becomes the official athletic footwear, apparel and accessory brand of the Panthers through the 2019 season. Nike previously outfitted the school. ...
Tags: Adidas, partnership, Sporting Goods
Zamst announced a nationwide sponsorship with Area Code Baseball to be the official bracing/supports brand. As part of the sponsorship,Zamst will provide sport-specific products at Area Code events, in addition to injury prevention and ...
Tags: Zamst, Sponsorship, Sporting Goods
Yokohama Tire Corp. (YTC) announced that for the 10th consecutive year it will be “the official tire” of the Pebble Beach Concours d’Elegance, set for Aug. 17, 2014, along the famed Pebble Beach Golf Links in central ...
Tags: YTC, Sponsorship, Accessories
Ube Industries, Ltd. recently commemorated 20 years of business operations in Spain. The milestone was celebrated with a reception and concert featuring the world-renowned Kodo drum troupe of Japan, on July 11, 2014 at the Auditorium of ...
Tags: Ube Industries, 20 Years, Textile
Over the weekend of July 11-13, 2014, G&K Services, Inc. once again proudly sponsored the International Dragon Boat Festival for the Cure, a long-standing community event in Tecumseh, Ontario that raises money to support local health ...
Tags: G&K Services, Apparel, Accessories
The American subsidiary Unique Beverages (USA) announced that is has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Company ("RBC"), including the Activate Brand and trademark, ...
Tags: USA, Activate Drinks, Food