Toy Brand articles & resources on Made-in-China.com

Lego Tops Wish Lists Ahead of Christmas

Oct 31, 2017

Ecommerce analytics firm Profitero has found the construction toy firm is still number one with consumers. LEGO is the brand leading the ‘most wished-for’ product list in the toys & games category online running up to the ...

Tags: LEGO, games, toys

Spin Master to Develop Licensing Programme Around Hatchimals

Apr 13, 2017

Under the new deal, CPLG will look after the licensing opportunities for the toy franchise across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics. Global toy firm Spin Master has named CPLG as ...

Tags: Spin Master, toy

Hasbro Overtakes LEGO in Amazon UK's Best-Selling Toys List

Oct 13, 2016

However, LEGO has strengthened its position in the equivalent US list, and is now the leading toy brand there with 11 products in the US top 100. Hasbro has overtaken LEGO to become the leading brand in the Amazon UK best-selling toys & ...

Tags: Hasbro, LEGO, Amazon UK

Hape Boosts Toy Offering with New Railway and George Luck Puzzles

Oct 9, 2016

The new train sets boast reflective mirrors, rattles and crinkly textures for children to enjoy. Marbel’s toy brand Hape is expanding its toy offering, with the introduction of the new Railway and George Luck collection. Each of ...

Tags: Marbel, Hape, Railway and George Luck collection

MGA Snaps up New Num Noms Partners Across Trading Cards, Puzzles and Crafts

Oct 8, 2016

Topps, Clementoni and Canal Toys have joined the licensing programme for the toy brand. MGA Entertainment has appointed a raft of new licensing partners in Europe for its Num Noms property. New partners across Europe include: ATM ...

Tags: MGA, licensing partners, Num Noms

Toy Brands PAW Patrol and Shopkins Win Big at Licensing Awards 2016

Sep 20, 2016

The Spin Master range of toys inspired by the hit Nickelodeon animated series PAW Patrol took home the gong in the Best Licensed Toys or Games Range. PAW Patrol, Shopkins and DC Super Heroes were among just some of the leading ...

Tags: PAW Patrol, Shopkins, Licensing Awards

Razor Unveils Redesigned Hovertrax 2.0 Hoverboard

Sep 6, 2016

' Hovertrax 2.0 makes any journey more fun, letting riders cruise straight, turn, or spin more comfortably than ever,'' says Razor’s Carlton Calvin. Outdoor toy brand, Razor, has introduced a new re-designed version of its Hovertrax ...

Tags: Razor, Hovertrax 2.0

C. Banner Details Plans to Open First Flagship Hamleys Store in Nanjing, China

Sep 6, 2016

"We expect the addition of Hamleys brand will provide a great boost to enhance the company's overall brand value, image and exposure. C. Banner International has detailed its plans to open its first Hamleys flagship store in Nanjing, ...

Tags: C.Banner, Hamleys flagship store

Eighties Toy Brand Madballs to Return This Year Courtesy of Just Play

Jun 20, 2016

Madballs brand will relaucnh with new collectables, play-sets and more. American Greetings Entertainment has detailed its plans to relaunch the 1980s cult entertainment phenomenon, Madballs. AGE – the outbound division of American ...

Tags: madballs, maquinitas, entertainment

Brio to Expand Beyond Toys Into Baby Care, Homewares and Textiles

Jun 14, 2016

"We at Brio create happy childhood memories and, for the future, we see opportunities to broaden our offer outside our beloved toys." Ink Global has signed as the licensing agent for Brio, and plans are in place to extend the toy brand ...

Tags: Brio, baby care, homewares

LEGO Primed to 'become Number One Toy Brand in China'

Apr 20, 2016

To grow sales in China and Japan, the toymaker has updated its play kits to include more Asian characters and settings including a revamped Ninjago range. The LEGO Group has claimed that it is well-positioned to become the number one toy ...

Tags: LEGO brand, CNBC, Jorgen vig kundstrop

Big Issues, Mini-Figures: How Firms Are Looking to Better Represent Society with Toys

Apr 11, 2016

Now that LEGO has unveiled a wheelchair using-figure and a stay-at-home dad in its latest LEGO City set, it seems the toy giant is embracing a true representation of society with its products. Jade Burke speaks to manufacturers and ...

Tags: LEGO, LEGO City set, Wheelchair, Vendors

Use VR for PR

Apr 6, 2016

Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...

Tags: Rebecca Oatley, Cherish PR, Virtual Reality

Tommy's Charity Funds Research Into Stillbirth, Premature Birth and Miscarriage

Mar 26, 2015

Tommy’s Charity funds research into stillbirth, premature birth and miscarriage. With over 2.5 million votes from parents across the UK, Fisher-Price has scooped the Best Baby Toy Brand award at this year’s Tommy’s ...

Tags: Fisher-price, Tommy's Awards, Toys

The LEGO Duplo Brand Rounded off 2014 in Style

Jan 9, 2015

“It’s a ringing endorsement for the brand and great to see the educational benefits and play value of our toys are being acknowledged,” said LEGO Duplo's Genelle Holton. The LEGO Duplo brand rounded off 2014 in style, ...

Tags: industry experts, peers, parents, Toys

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