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Character Options Named Pokemon Master Toy Distributor for UK and Ireland

Sep 7, 2017

The agreement between Character and the global master toy licensee, Wicked Cool Toys based in the US, will see action figures, playsets, plush, role play and more based on the hit Pokémon animated series, join the firm’s ...

Tags: Wicked Cool Toys, Toys

Tesco Bolsters Own-Brand Range and Exclusives for Christmas Season

Jul 10, 2017

Tesco unveiled an array of exclusive products at their Christmas in July showcase as own-brand Carousel expands into new categories. Tesco is significantly expanding its Carousel own-brand range of toys, listing them among its predicted ...

Tags: Tesco, toys

Games and Puzzles Proven Fastest Growing Category, Says Euromonitor

Jun 12, 2017

Games and puzzles have proven to be one of the fastest growing toy categories on a global basis, according to Euromonitor. The market research firm revealed that the category registered an eight per cent in growth during 2016, outpacing ...

Tags: Games and puzzles, puzzles

Hasbro Carves New Adventure-Figure Category as Disney Launches Star Wars Forces of Destiny Franchise

Apr 14, 2017

Star Wars Forces of Destiny will feature an original series of animated shorts, each exploring new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano and more. The new stories will also be ...

Tags: Hasbro, Star Wars

Power Rangers Sales Soar as Trailer Lands for Next Year's Movie

Oct 25, 2016

September 2016 sales for the brand are up 91 per cent versus September 2015. NPD data shows that Power Rangers was the fourth bestselling brand in September, with sales up 91 per cent versus September 2015. Power Rangers has also moved ...

Tags: Power Rangers, action figure category

TMNT and WWE Partner for New Ninja Superstars Action Figures

Oct 11, 2016

Playmates Toys has developed the line of action figures, which boast full ring gear and sewer slam accessories. Nickelodeon's Teenage Mutant Ninja Turtles and WWE has teamed up to develop the co-branded action figures, Ninja Superstars. ...

Tags: Playmates Toys, TMNT, WWE, Ninja Superstars

TOMY and PlayFusion's Lightseekers Hits Kickstarter

Oct 9, 2016

Firms are looking to fund final stage of production on the site, with an aim of raising $200,000. PlayFusion and TOMY have headed to Kickstarter to fund the final production of its new toys-to-life title, Lightseekers. Lightseekers is ...

Tags: PlayFusion, TOMY, Kickstarter

Disney Unveils Latest Go Rogue Video

Sep 21, 2016

The series follows the adventures of Rogue One toys as they track down the building instructions to the LEGO Star Wars Death Star, previously misplaced by the Empire. The third chapter of the fan made Star Wars YouTube series Go Rogue, ...

Tags: Rogue One toys, LEGO Star Wars Death Star

TOMY Enters Toys-to-Life Space with Lightseekers

Sep 20, 2016

Family Gamer TV's Andy Robertson gets hands-on with TOMY and PlayFusion's new toys-to-life creation, set to launch in the US next year. Lightseekers is PlayFusion and TOMY’s answer to toys-to-life PlayFusion teamed up with TOMY to ...

Tags: TOMY, toys-to-life, Lightseekers

Goldieblox Launches Youtube Series to Teach Girls How to Customise Their Toys

Sep 13, 2016

Called Toy Hackers, the show will be hosted by video blogger Simone Giertz who has risen to online fame by building and testing various robots. GoldieBlox has launched a new YouTube series designed to teach kids how to customise their own ...

Tags: Called Toy Hackers, Simone Giertz, YouTube series

Ad Attack: The Rise of Toys and Games in Advertising

Sep 7, 2016

Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...

Tags: toys and games, Born Licensing, advertising

Argos to Host Live Rogue One: a Star Wars Story Toy Unveiling at Midnight

Sep 6, 2016

Toyologist Peter Jenkinson will join Jedi News editor James Burn in presenting the live stream toy unveiling on Argos' Facebook page at midnight. Retail giant Argos is hosting a live online reveal of the first wave of toys tipped to ...

Tags: Argos, Disney's Rogue One:A Star Wars Story

Jooki Hits Right Notes on Kickstarter

Aug 24, 2016

The campaign for the toys-to-life jukebox has secured 107 per cent of its €50,000 goal on the crowdfunding platform. A children’s jukebox that uses toys-to-life technology to play songs, soundtracks and stories has found ...

Tags: Jooki, Kickstarter

ITVS GE Readies Thunderbirds Are Go Toy Launch Across Europe

Aug 24, 2016

The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys's properties. ITV Studios Global Entertainment has detailed its plans to launch Thunderbirds ...

Tags: ITVS GE, Thunderbirds Are Go

Hasbro and Lego on Board for Guardians of The Galaxy Vol 2

Jun 20, 2016

"The new consumer products line-up will be sure to excite fans with new surprises inspired by everyone's favorite group of intergalactic misfits." Disney has teamed with LEGO and Hasbro to launch new toy lines based on next year's Marvel ...

Tags: Disney, LEGO, Galaxy Vol 2

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