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Adidas Group Begins Expansion of World of Sports Headquarters
Jul 18, 2016The Adidas Group officially laid the foundation stone for two new employee buildings at its headquarters in Herzogenaurach. 'Campus Expansion South is a further key prerequisite for the company's continuing growth and includes a new ...
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Adidas Sees Double-Digit Jump in Soccer in 2016
Jun 20, 2016Adidas announced that its global football (soccer) business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching ...
Tags: Adidas, football footwear
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Adidas Fourth-Quarter Loss Narrows, Offers Bullish Outlook
Mar 13, 2016Adidas Group reported a narrower loss in the fourth quarter as gross margins expanded and currency-neutral sales jumped 12 percent, driven by accelerated momentum at both Adidas and Reebok. On a currency-neutral basis, sales grew 16 percent ...
Tags: Adidas Group, Reebok
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Adidas China Raked in CSR Awards in 2015
Feb 2, 2016Adidas will emerge from 2015 with one of China's best reputations for corporate social responsibility thanks to recognition from a variety of domestic non-profits and the Chinese Communist Party. On Nov. 1, the Chinese Academy of Social ...
Tags: CSR Awards, Adidas China
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Adidas Won't Rule out Parting with FIFA
Dec 22, 2015Herbert Hainer, Adidas Group CEO, said for the first time that Adidas may explore “alternatives” to its long sponsorship of FIFA if soccer's world governing body does not reform itself. "If FIFA succeeds in reforming itself -- ...
Tags: Adidas, FIFA, Sporting Goods
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Top Football Sponsors Pressed FIFA to Clean Itself up
Dec 16, 2015In a strongly worded statement late Wednesday, Visa called on the world's premier soccer organization to "take swift and immediate steps" to clean up its act. Adidas (ADDDF) called on FIFA to raise its standards. The Adidas Group is fully ...
Tags: Football Sponsors, Adidas
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Adidas Extends Deal with N. C. State
Nov 11, 2015Adidas reached an agreement to continue its partnership with North Carolina State. Adidas will guarantee the university at least $6.45 million per year in retail product and financial considerations to the Department of Athletics, more than ...
Tags: Adidas, athletic footwear, apparel
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Adidas to Take Over NHL Uniform Rights From Reebok
Sep 16, 2015The National Hockey League (NHL) and Adidas announced a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting ...
Tags: on-ice uniforms, licensed apparel, headwear
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Despite Difficult Comparisons Adidas Q2 Topline up 15%
Aug 11, 2015Despite, difficult comparisons after record World Cup related sales in the prior year second quarter, topline at Adidas Group expanded 15 per cent year over year in the second quarter of 2015. In the three months to June 30, 2015, in euro ...
Tags: Adidas, Reebok, sports goods
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It Is Now The Turn of Omni-Channel in India After E-Commerce
Jun 29, 2015After e-commerce, it is now the turn of omni-channel in India. The country’s retail market will primarily be driven by omni-channel as brick-and-mortar retailers enter e-commerce to support their stores, says media reports. ...
Tags: fashionable cloth accessories, e-commerce, brick and mortar retailers
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Adidas Will Soon Roll out Omni-Channel Model in Punjab
Jun 23, 2015Keen to cash in on the online shopping boom, sports footwear and apparel major Adidas will soon roll out omni-channel model, a new mode of technology, at its retail outlets in Punjab, according to media reports. The company aims to ...
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In The First Quarter of 2015, Adidas Group Revenues Grew 17 Per Cent to Eur 4.083 Billion
May 7, 2015Driven by currency translation effects that had a positive impact on sales in euro terms, Adidas reported a 17 per cent year over year sales surge in the first quarter ended March 31, 2015. In the first quarter of 2015, Adidas Group ...
Tags: Positive Currency, Adidas Sales
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Adidas Cooperates with Parley for The Oceans
Apr 23, 2015Adidas has partnered with Parley for the Oceans, a program dedicated to raising awareness about fragility of oceans and to collaborating on projects that can end their destruction. Together, Adidas and Parley for the Oceans will ...
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Adidas Group Unveiled Its New Strategic Business Plan Aims at Further Accelerating Growth
Mar 30, 2015At its Investor Day held in Germany, the Adidas Group unveiled its new strategic business plan until the year 2020, which aims at further accelerating growth by significantly increasing brand desirability. “This is expected to ...
Tags: Adidas, new business plan, Adidas Neo
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Adidas Group Presented Its New Strategic Business Plan to Accelerate Growth
Mar 27, 2015At its Investor Day in Herzogenaurach, the Adidas Group presented its new strategic business plan called "“Creating the New,” designed to accelerating growth significantly. Revenues are projected to increase at a ...
Tags: Adidas Group, Speed, Sporting Goods