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Golden Bear Boosts Oddbods Campaign

Aug 26, 2016

''He collectables market is a popular one, so it's key that all of our marketing activity gives Oddbods significant stand out,'' says Golden Bear's Katherine Pierce. As part of its campaign strategy to promote its children's collectables ...

Tags: Golden Bear, Oddbods

LEGO Minifigures and Panini Cards Are Helping to Boost Traditional Play

Aug 19, 2014

Categories such as arts and crafts are enjoying revival thanks to the latest crazes sweeping the playgrounds. Loom Bands, LEGO Minifigures and Panini cards are helping to boost traditional play, according to the latest results from NPD. ...

Tags: LEGO, Panini Cards, Toys

The Range Will Be Supported with a TV Campaign Kicking off From March 5th

Feb 27, 2014

The range will be supported with a TV campaign kicking off from March 5th. Esdevium is preparing for the launch of its latest pocket money collectable Zomlings with a campaign that includes ‘huge TV support.’ The collection ...

Tags: esdevium games, magic box int, Zomlings

The Bright Spots in 2013 Were Toys in The Youth Electronics and Games & Puzzles Categories

Jan 22, 2014

NPD's annual Toy Fair address reveals Furby Boom, LeapPad Explorer and Innotab as top sellers. The overall size of the market last year was £2.9bn, down one per cent compared to 2012 - however NPD Group has highlighted a number of ...

Tags: Games, Puzzles, Toys

Toys Based on The Hit Cartoon Network Animated Show Adventure Time Will Be Distributed

May 29, 2013

Toys based on the hit Cartoon Network animated show Adventure Time will be distributed in the UK by Character Options. The products will include two-inch blind bag collectable figures (pictured), as well as role-play items and plush toys. ...

Tags: Toys

Cut The Rope Developer Expect Cut The Rope Toys to 'vastly Exceed Sales Expectations'

May 17, 2013

Cut the Rope app game developer ZeptoLab and TV and licensing company ITV Studios Global Entertainment expect the Cut the Rope toys to "vastly exceed sales expectations". A statement read: "Series One of Vivid’s Om Nom ...

Tags: Rope Toys, Toys Industry

Hasbro Is Offering Special Littlest Pet Shop Toys Exclusively to Toymaster Members

May 16, 2013

Hasbro is offering special Littlest Pet Shop toys exclusively to Toymaster members. Retailers can hand out loyalty cards to customers, which are stamped every time a toy is bought. Once the customer has collected five toys, they'll ...

Tags: Toys Exclusive, Toys, Hasbro

It Took Just Two Weeks for This Year's Toymaster Show to Sell out

May 10, 2013

It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...

Tags: Toys, toy industry

Cut The Rope Toy Range Is on Course to Exceed Retail Expectations and Reach £10m

Apr 23, 2013

The Cut The Rope toy range is on course to exceed retail expectations and reach £10m. Vivid states that within weeks of the launch, special gold collectable figures are achieving 400 per cent of their notional selling price among ...

Tags: Toys, Cut The Rope

Playmobil Revealed Its Tallest Ever Figure Which Is Available in Series 4 Figures Packs

Feb 26, 2013

Playmobil has revealed its tallest ever figure which is available in Series 4 Figures packs. The 12cm Clown on Stilts character is taller than the usual figure height of 7.5cm. He's one of 24 brand new faces available in the series ...

Tags: Playmobil, Playmobil Figure, toys

in These Tough Economic Times Category Has Halted a Decline in The UK Toy Market

Dec 20, 2012

In these tough economic times one popular product category has halted a decline in the UK toy market – the blind bag. These low value lines – such as LEGO Minifigures – are top sellers. The blind bag category is ...

Tags: blind bag, lego, minifigure, npd

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