brand building articles & resources on Made-in-China.com

Floor Enterprise: Continuous Lose of Profits, How to Survive in The Tight Spot?

Mar 27, 2019

Currently Chinese floor industry is struggling: the increased prices of wood, freight, labor cost……The profits of floor industry is decreasing gradually. What’ more, except increased cost, the sales link also manage to ...

Tags: Floor, floor industry

Hain Celestial Explores Sale of Pure Protein Business

Feb 9, 2018

The Hain Celestial Group, a US-based organic and natural products company, is exploring sale of its pure protein business to focus on core brands. The business, known as Hain Pure Protein, comprises the company’s organic poultry ...

Tags: organic products, natural products

Nestle China Signs Alibaba Partnership

Nov 6, 2017

Nestlé has strengthened its global capabilities in e-commerce by signing a partnership with Alibaba in China, to grow online sales, build key brands and offer new products to millions of consumers. Nestlé has introduced ...

Tags: Nestle, Alibaba

L Catterton Offers to Buy 27.9% Stake in Innis & Gunn

Sep 7, 2017

US-based private equity firm L Catterton has offered to buy 27.9% stake in Scottish craft brewery Innis & Gunn for £15m. Founded in 2003, Innis & Gunn claims to have risen to the second position for a craft brewer in the UK ...

Tags: L Catterton, craft brewery

Hain Celestial's Cultivate Ventures Buys US-Based Better Bean

Jul 5, 2017

The Hain Celestial Group has acquired Oregon-based The Better Bean Company, a chilled prepared beans manufacturer, for an undisclosed price to expand its store perimeter product offerings. Better Bean is the first acquisition for the ...

Tags: Better Bean, Bean

Hippo Premium Packaging Forms Strategic Partnership with Randall Huft

May 18, 2017

Hippo Premium Packaging, a cannabis-focused custom packaging and branding agency, announced a strategic partnership with Randall Huft, one of the industry's leading marketing and public relations professionals. Hippo is known for its ...

Tags: Premium Packaging, Packaging

Maple Leaf to Acquire US Protein Foods Manufacturer Lightlife Foods

Mar 1, 2017

Canadian consumer packaged meats firm Maple Leaf Foods has agreed to acquire American refrigerated plant-based protein foods manufacturer Lightlife Foods from Brynwood Partners VI for approximately $140m. Maple Leaf will finance the ...

Tags: Maple Leaf, Lightlife Foods

Foton Asia-Pacific Industrial Center Set up in Thailand

Dec 16, 2016

On December 6, Foton 2017 Global Partners Conference was held in Bangkok, Thailand. At the conference, it officially released the company’s global development strategies. Having been maintaining a fast growing momentum in Thailand, ...

Tags: Foton, Industrial Center

HUAWEI Glory 22 Million Yuan Mobile Phone Active Destruction, Because a Tiny Hidden... Samsung Apple Face?

Dec 12, 2016

December 11th, 2016 CCTV financial forum and China listed company summit held in Beijing. This event a total of fifteen forums, gathered at home and abroad to finance large coffee, around the hot topic of the supply side structural reform ...

Tags: financial forum, a keynote speech, structural reform

Taiwan Auto-Repair Tool Makers Focus on Continuous Improvements of Products and Quality

Oct 8, 2016

Taiwan’s hand tools specifically for auto repair and maintenance have enjoyed high reputations in the global market, mostly thanks to local insiders’ dedication to continuous improvements of products and quality. Years ago, as ...

Tags: auto-repair tool maker

Apple Named World's Most Valuable Brand (Again)

Oct 8, 2016

Technically Incorrect: In Interbrand's annual survey, Apple stays ahead of Google. Facebook, though, is the fastest-growing brand. Apple is fading. Apple's lost its sense of innovation. Apple misses Steve Jobs. Apple is still the ...

Tags: Apple, Interbrand's annual, fastest-growing brand

KKR to Invest INR520 Crore in Indian Dairy Firm Kwality

Jul 16, 2016

US-based private equity firm KKR has committed to invest INR520 crore in India’s dairy company Kwality to support is growth plans. Kwality will utilise the funds for capital expenditure purposes to further strengthen its milk ...

Tags: INR520 Crore, private equity

Pernod Ricard Restructures US Business with Top Management Reshuffle

May 16, 2016

French spirits company Pernod Ricard has announced the new structure of its US unit, making several changes at the senior management levels. According to Pernod Ricard's chairman and CEO Alex Ricard, the US marketing team, which is ...

Tags: spirits, US Business

S+L Sports PR Acquired by Santy

Apr 19, 2016

S+L Communications, the LA-based fashion and sports pr agency currently representing Blundstone, Laird Apparel, Cienta and Tsukihoshi, has been acquired by Santy, a full-service, integrated marketing communications firm based in Scottsdale, ...

Tags: S+L, Acquisition

FAW Jiefang Xichai Fasten Overseas Market Layout

Apr 11, 2016

FAW Jiefang Xichai held “Thirteenth Five-year Plan” overseas market proseminar to comprehensively make overseas market strategies and fasten the development of globalization of its brand recently. FAW Jiefang Xichai deeply ...

Tags: FAW

brand building

Related Products