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brand messaging
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Philipsburg Brewing Company to Launch Pale Ale in Ball Corporation's Alumi-Tek Bottles
Dec 21, 2015Philipsburg Brewing Company's Maddy Mason knows Montanans work hard and play hard in Big Sky Country. That's a big reason Philipsburg Brewing chose to package one of its most popular beers - Tramway Rye Pale Ale - in Alumi-Tek reclosable ...
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Philipsburg Brewing to Launch Pale Ale in Ball's Alumi-Tek Bottles
Dec 21, 2015Philipsburg Brewing Company will package Tramway Rye Pale Ale in Alumi-Tek reclosable bottles from Ball Corporation. Philipsburg Brewing Company's Maddy Mason said: "We chose Ball's Alumi-Tek bottle because we want to make sure that the ...
Tags: Philipsburg Brewing Company, Tramway Rye Pale Ale, Packaging
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Inovir Launches Absolute Tote Bags
Nov 5, 2015Inovir, the international leader in promotional and specialty packaging, has launched a new division, which is created to design and manufacture quality tote bags priced to allow brands worldwide to effectively deliver their messaging to ...
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Las Vegas Market Announced "Best Booth" Awards
Aug 19, 2014Las Vegas Market announced that six furniture, gift and home décor firms — The B. S. Trading Rug, Caitlin Wilson Textiles, dar Living, Hester & Cook, Millefiori Milano and Torre & Tagus — received “Best Booth” ...
Tags: Las Vegas, Furniture, Furnishing
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MMV Has Launched a New Customizable Medication Adherence Package Under The Brand Name
Feb 12, 2014Packaging solutions provider MeadWestvaco (MWV) has launched a new customizable medication adherence package under the brand name Dosepak Express with Optilock technology for pharmaceutical firms. The new packaging is said to help firms ...
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Sharp Is The One That Has Most Closely Aligned Itself with The Large Screen Size Message
Jan 9, 2014Of all the AV brands at CES this year, Sharp is perhaps the one that has most closely aligned itself with the large screen size message. This time last year, the brand began a campaign in Australia to sell its "spectacularge" 90-inch flat ...
Tags: Sharp, Tv Resolution, 4k Quality
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PUMA Appoints Advertising Agency JWT New York as Its Lead Creative Agency
Dec 13, 2013Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North ...
Tags: Apparel, Accessories, Puma
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The IAB and Its Native Advertising Released The "IAB Native Advertising Playbook"
Dec 5, 2013The Interactive Advertising Bureau and its Native Advertising Task Force today released the "IAB Native Advertising Playbook" to serve as a consistent framework for the discussion surrounding native advertising. The Playbook identifies ...
Tags: Consumer Electronics
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Foodminds Develops a New Service Food Label Compass in Partnership with Nutrition Impact
Nov 22, 2013FoodMinds, a food and nutrition consulting and communications agency, has developed a new service Food Label Compass in partnership with Nutrition Impact. The new service helps in creating a specialized suite of nutrition analysis, ...
Tags: FoodMinds, Food Label Compass
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The Joyville Made Campaign,Launched in January 2013 by Cadbury Owners Mondelez
Mar 29, 2013The Joyville Made campaign, launched in January 2013 by Cadbury owners Mondelez, the chocolatier giant, is based on a new gifting service where customers can create their own bar of chocolate online and send customised Cadbury Dairy Milk ...
Tags: CRP, Joyville Packs, Cadbury Campaign
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Teddy Retailer Build-A-Bear Workshop Has Reported a Dip in European Sales
Feb 19, 2013Teddy retailer Build-A-Bear Workshop has reported a dip in European sales, blaming the "challenging" UK market. The company made an adjusted $10.1 million loss in 2012 overall, compared to a loss of $0.4 million in 2011. Consolidated ...
Tags: Build-A-Bear Workshop, UK market, toys
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Carefully Inspect The Packaging
Jan 4, 2013Pop into your local supermarket and pick up a packet of own label chocolate digestive biscuits. Now carefully inspect the packaging. Across the front and back of the pack you’ll find a raft of information that goes beyond brand ...
Tags: label, packaging, brand messaging, recycling details
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Boyd's Current Domain Portfolio Involves as Many as Six Web Sites
Aug 23, 2012In his new post Kates manages all of the producer's online functions and multiple Web sites, focusing on strategies that will create a strong presence both for the Boyd name and for each of the company's product brands. ''More than 50 ...
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