brand positioning articles & resources on Made-in-China.com

Thick-It Unveils New Packaging for Swallowing Disorder Products

Apr 12, 2018

Thick-It, a provider of dysphagia nutrition solutions, has launched new packaging to better reflect the brand positioning and its promise to consumers. Among the goals of the package redesign were to increase a point of differentiation ...

Tags: Packaging, Swallowing Disorder Products

2016 China's Top Ten Smartphone Manufacturers

Jan 29, 2017

IT January 25th news this morning, was certified as IHS research director Wang Yang Technology Chinese insiders king @Kevin's diary published in 2016 China ten intelligent mobile phone manufacturers ranking, from the list view, HUAWEI OPPO, ...

Tags: Smartphone, mobile phone

Africa's Most Powerful Mobile Phone From China, But It's The Name You Have Never Heard of!

Dec 13, 2016

Bring the domestic mobile phone, we first thought is China European dimension, as everyone knows, a not well-known mobile phone manufacturers in Shenzhen but in the distant African music, muffled fortune". In Africa silently after 8 years ...

Tags: domestic mobile phone, the sound, Africa

Mead Johnson Switches to Metallic IML Packaging

Apr 6, 2016

Mead Johnson, the producer of high-quality milk powder for babies and infants, has made the move from a can to IML packaging. Thanks to the top-quality appearance of Metallic IML labels from Verstraete IML, the packaging now boasts a ...

Tags: Mead Johnson, Milk powder, IML packaging

Invista Unveils New Campaign for Coolmax and Thermolite

Dec 15, 2015

In early 2016, Invista will launch a new campaign for its Coolmax and Thermolite fiber brands, which are widely used by athletic and outdoor apparel and footwear brands. The Embrace The Elements campaign reflects the new brand positioning ...

Tags: Invista, fiber brands, outdoor apparel

Wyke Farms Creates New Branding for Export Range of Cheese

Oct 15, 2015

Wyke Farms, one of the UK’s largest independent cheese producers and milk processors, has launched a newly designed branding for their export range of cheese. Currently trading in over 160 countries world wide, Wyke Farms will now ...

Tags: Wyke Farms, cheese, milk

Wyke Farms Launches New Packaging and Improved Re-Sealable Zip-Pack

Oct 9, 2015

Wyke Farms, one of the UK’s largest independent cheese producers and milk processors, has launched newly designed branding and packaging for its entire core range of cheese. The luxurious look and feel of the newly branded Wyke ...

Tags: Wyke Farms, cheese, milk, New Packaging

Puma and Kering Eyewear Signed an Eyewear Partnership Agreement

Jul 7, 2015

Puma and Kering Eyewear, a company of Puma's majority shareholder Kering, signed an eyewear partnership agreement for optical frames and sunglasses, fully effective January 2016. The license agreement with Puma's current partner for the ...

Tags: Puma and Kering Eyewear, eyewear, sunglasses, fitness equipment

NCR Is The Default Mall Capital of India

May 22, 2015

“Delhi-National Capital Region (NCR) is the default mall capital of India, since it has nearly a hundred malls, with best performing malls in the region enjoying a low average vacancy of around 10 per cent,” a top official of ...

Tags: performing malls, NCR

House of Fraser Sales Record

Apr 28, 2015

House of Fraser has updated the market on the performance of its parent company, Highland Group Holdings, for the 53 weeks to 31st January 2015. The retailer has announced record sales, up 5.8% on a like-for-like 52 week basis (excluding ...

Tags: House of Fraser, Furniture

7 Ways for Being Creative for Exhibit Designer

Apr 21, 2015

This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple. Creative exhibit ...

Tags: Exhibit Design, Creative Exhibit Design

Monte Carlo Witnesses Sales up 18%

Feb 9, 2015

Despite a delayed 2014 winter, sales in the third fiscal quarter ended December 31, 2014 at fashion apparel marketer Monte Carlo Fashions, surged 18.7 per cent from a year earlier quarter. Monte Carlo said revenues rose 18.7 per cent to ...

Tags: fashion apparel, apparel

Ulac Initiated a Jv in North America of Puma Children's Apparel

Jan 8, 2015

Puma and United Legwear & Apparel Co. LLC (ULAC) have initiated a joint venture (JV) in North America for the production, sales, marketing, and distribution of Puma children's apparel. The JV will operate in the name of Puma Kids Apparel ...

Tags: merchandising, sales, marketing teams, Apparel

CEA Announced That Top Executives Will Join The Brand Matters Keynote at CES

Dec 23, 2014

The Consumer Electronics Association (CEA)® today announced that top executives from Condé Nast, Fox Networks Group, Google, McDonald’s, and The Walt Disney Co. will join the Brand Matters keynote at the 2015 International ...

Tags: 2015 CES, marketing communities, Consumer Electronics

Net Loss at Clothing Retailer Aeropostale More Than Doubled Year on Year in Q3FY15

Dec 8, 2014

For the thirteen weeks period ended November 1, 2014, net loss at clothing retailer Aeropostale more than doubled year on year as a result of huge amount of after tax charges. The retailer reported a net loss for the third quarter of 2014 ...

Tags: Clothing Retailer, tax charges, Apparel

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