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Brainstorm Looks to Mirror 'phenomenal Success' of Stikbots with New TV Campaign

Sep 27, 2016

The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...

Tags: Brainstorm, StikBots, TV campaign

Educational Toy Specialist, Brainstorm Has Welcomed a New Sales Agent

Jan 29, 2015

Boasting 15 years in the industry, Mark Sharp joins the team having held positions with Ty Europe, John Adams and Schleich UK. Educational toy specialist, Brainstorm has welcomed a new sales agent, covering South Wales and the South East. ...

Tags: sales agent, Toys

83 Finalists Will Now Be Whittled Down to The Winners in 12 Categories

Nov 26, 2014

83 finalists will now be whittled down to the winners in 12 categories, to be announced at the Toy of the Year Awards in February 2015. The Toy Industry Association has revealed the 83 finalists for the 2015 Toy of the Year Awards. ...

Tags: Finalists, Oscars, Toys

Learning Resources Welcomes a Marketing Manager and a Sales Customer Relations Coordinator

Nov 14, 2014

The educational toy specialist has welcomed a new senior marketing manager and an international sales customer relations coordinator. Educational toy brand, Learning Resources has welcomed a new senior marketing manager and a new ...

Tags: educational toy, Toys

The Firm Has Launched Its Spacekit,Allowing Kids to Experiment with Electronics

Apr 25, 2014

Working with the NASA eggheads, the firm has launched its SpaceKit, a collection of motors, sensors, displays and more that snap together magnetically, allowing kids to experiment with electronics. NASA has teamed up with the educational ...

Tags: Space Toys, Toys

Rainbow Loom From Choon's Design Grabs Toy of The Year Title and Three Category Awards

Feb 18, 2014

Rainbow Loom from Choon's Design grabs Toy of the Year title and three category awards. Hundreds of toy executives and industry guests from around the world gathered in New York on Saturday night (February 15th) for the 14th Annual Toy of ...

Tags: Toys

Two Former LEGO Executives Have Acquired Tolo Toys Learning Limited

May 15, 2013

Two former LEGO executives have acquired Tolo Toys Learning Limited. Business partners Jeremy Wilks (pictured) and Jan Nielsen purchased the Wrexham-based educational toy distributor for an undisclosed sum as part of a management buy-in. ...

Tags: Tolo Toys, Toys

Scholastic Plans to Expand Further Into The Toy Sector for 2013

Apr 3, 2013

Scholastic plans to expand further into the toy sector for 2013. The firm's art and craft Klutz kits retail from £7.99 up to £14.99, and are already sold by a wide variety of retailers, including independent toy shops and High ...

Tags: Toy, growth toys

The Klutz Label Boasts 120 Product Lines

Mar 28, 2013

If you think of Scholastic, book publishing is probably the first thing that springs to mind. However, the firm also has a top selling arts and crafts brand – Klutz – which it is looking to further expand in the toy space this ...

Tags: Toys, Klutz, Klutz label

LEGO Friends, Turtles and Skylanders Giants Among The Top Toys This Year

Feb 18, 2013

LEGO Friends, Turtles and Skylanders Giants among the top toys this year. This year's finest toys and games have been unveiled at the "Oscars" of the toy industry, the Toy of the Year Awards. The 13th annual awards ceremony kicked ...

Tags: Toy Fair, Toy, toy industry

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