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Bladez Toyz Gears up for Autumn Fair 2017

Sep 5, 2017

The toy firm will unveil its Hot Wheels R/C Bladez Drone Racerz and Star Wars inflatables, including new character BB-9E. Bladez Toyz is showcasing its final packaging and vehicle design for the new Hot Wheels R/C Bladez Drone Racerz at ...

Tags: Bladez Toyz, Star Wars inflatables

Mattel Enjoys Sales Spike in Q217 Financial Results

Jul 31, 2017

Mattel has enjoyed a spike in net sales in its second quarter 2017 financial results. The firm reported that net sales were up by two per cent as reported and up by three per cent in constant currency, versus the prior year's second ...

Tags: Mattel, toy

Hot Wheels Hits The Road for 'make It Epic Tour

Oct 25, 2016

Kidswill be tasked with building the biggest tracks with the Hot Wheels Ultimate Garage to get to the top of a scoreboard. Hot Wheels is touring the UK this October half term via its ‘Make it Epic Tour’. Visiting ten ...

Tags: Hot Wheels, Toys

Mattel Debuts Rogue One Hot Wheels Range

Oct 9, 2016

Features both character cars and die-cast replicas of iconic starships. Mattel has launched a line of Hot Wheels cars for Rogue One: A Star Wars Story. The range includes a line of iconic starships from the saga reimagined as Hot Wheels ...

Tags: Mattel, Hot Wheels, Rogue One:A Star Wars Story

Fast & Furious Director to Helm Mattel's Hot Wheels Movie

Oct 9, 2016

Hot Wheels will be Mattel's second big screen venture of recent times, following Max Steel. Justin Lin, the director of Fast & Furious and Star Trek Beyond, has signed a deal to develop, direct and produce a Hot Wheels movie. Based on ...

Tags: mattel, hot wheels, fast&furious, hot wheels movie

Mattel Inks Stationery Deal with Maped Helix

Oct 9, 2016

‘Barbie, Hot Wheels Thomas & Friends and Bob the Builder are iconic brands and alongside these, we will continue to innovate and deliver a wide-range of fun educational products’, says Maped Helix’s Gray Richmond. ...

Tags: mattel, stationery, maped helix

What's on Kids' Holiday Toy Wish Lists? Walmart Unveils Its Top Toys, Launches Layaway

Sep 28, 2016

BENTONVILLE, AR., Sept. 1, 2016 – From the smallest to the tallest, Walmart polled hundreds of kids to find out just what they will be including in their letters to Santa this year. Today, Walmart unveiled its annual top toy list, ...

Tags: Walmartm, kids'holiday toy wish lists

Mattel Teams with Startapp to Launch Digital Stickers, Emojis and Gifs

Sep 27, 2016

Brands including Barbie and Hot Wheels will be given a raft of new digital extensions. Mattel has launched a new partnership witn Israeli-founded mobile ad start-up StartApp. Start-Up is now Mattel's premiere partner for digital ...

Tags: Barbie, Hot Wheels, digital extensions

Mattel to Launch Hot Wheels, Barbie and American Girl Nabi Tablets

Sep 20, 2016

Each will boast digital content, experiences and accessories specific to each brand. Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month. Each will boast digital content, experiences and ...

Tags: Mattel, nabi tablets, Hot Wheels, Barbie, American Girl

US: Walmart Reveals Its Top 25 Toys for Christmas 2016

Sep 6, 2016

Disney's Rogue One: A Star Wars Story is predicted to be a big driver for toy sales this Christmas period. Star Wars, Doc McStufins and Barbie have all topped the list of US retail giant Walmart’s top toy picks for Christmas 2016. ...

Tags: Walmart, toys

Hot Wheels Brings The Ultimate Epic Race to London

Oct 27, 2015

Race will take place the Westfield shopping centre during the October half-term. Hot Wheels is bringing the Ultimate Epic Race to London this October half term. The race will take place the Westfield shopping centre where Hot Wheels ...

Tags: Hot Wheels, Epic Race

Trio Will Reveal New Toy Lines Based on The Upcoming Blockbuster Movie at Comic-Con

Jun 17, 2015

The trio will reveal new toy lines based on the upcoming blockbuster movie at Comic-Con next month. LEGO, Hasbro and Mattel are among the first toy firms to detail lines based on Star Wars: The Force Awakens. The first wave of toys ...

Tags: LEGO, Hasbro, Star Wars Toys

Mattel Witnesses Global Net Sales Five Percent up

Apr 28, 2015

Sales of Hot Wheels and Matchbox brands grow by 10 per cent in first quarter results. Mattel’s worldwide net sales have enjoyed a five per cent increase in constant currency, following ‘steps taken to implement a rapid ...

Tags: Mattel, Toys

Marvel's Avengers Have Toy Partners

Feb 2, 2015

The studio has partnered with Hasbro, LEGO, Mattel and more for toy lines ahead of the film's release this April. The Walt Disney Company has unveiled several new product ranges to celebrate the release of the hotly anticipated ...

Tags: Disney, Toy Partners, Toys

Construction Firm Inject New Products Into Its Pre-School, Girls and Boys Lines

Jan 13, 2015

This year sees the construction firm inject new products into its pre-school, girls and boys lines. Autumn/winter 2015 is set to be a big season for Mega Brands as it continues to build upon its successful pre-school ranges, including the ...

Tags: birthday hat, play-sets, Toys

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