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Mattel and Born This Way Foundation Launch Lady Gaga-Inspired Monster High Doll

Oct 9, 2016

Zomby Gaga has been created to 'champion kindness, instill bravery, and build a world where young people celebrate their differences'. Mattel and Born This Way Foundation have launched Zomby Gaga, a Monster High doll inspired by Lady ...

Tags: Zomby Gaga, Mattel and Born This Way Foundation, monster high

Fast & Furious Director to Helm Mattel's Hot Wheels Movie

Oct 9, 2016

Hot Wheels will be Mattel's second big screen venture of recent times, following Max Steel. Justin Lin, the director of Fast & Furious and Star Trek Beyond, has signed a deal to develop, direct and produce a Hot Wheels movie. Based on ...

Tags: mattel, hot wheels, fast&furious, hot wheels movie

Walmart Unveils Top Halloween Costumes and Exclusive Candies

Sep 28, 2016

September 26, 2016 - Halloween is about the two Cs -- costumes and candies. At Walmart, it's no different. We have stocked our digital and physical aisles with the year’s hottest costumes and exclusive candies to make sure your house ...

Tags: Halloween costumes, exclusive candies

The Introduction of a Break-Frame Illustrative Style Designed to Position Barbie in 2016

Mar 31, 2015

2016 will see the introduction of a break-frame illustrative style designed to position Barbie for a new generation of girls. Mattel has detailed new plans for its publishing division at this year's Bologna Book Fair. This year will see ...

Tags: Mattel, Barbie, Toys

Construction Firm Inject New Products Into Its Pre-School, Girls and Boys Lines

Jan 13, 2015

This year sees the construction firm inject new products into its pre-school, girls and boys lines. Autumn/winter 2015 is set to be a big season for Mega Brands as it continues to build upon its successful pre-school ranges, including the ...

Tags: birthday hat, play-sets, Toys

LEGO and Barbie Top on Boys' and Girls' Lists of The Most Favoured Toy Licences

Sep 9, 2014

LEGO and Barbie take the top spots on boys' and girls' lists of the most favoured toy licences this year. Barbie and LEGO have been named the most popular toy licences among British children, according to results of a new survey by LIMA. ...

Tags: Toys, LEGO

The Product Range Will See a Collection of Both Summer and Winter Accessories

Apr 25, 2014

The product range will see a collection of both summer and winter accessories including headwear, earmuffs, scarves and gloves. Mattel has signed VMC Accessories Ltd to produce a range of licensed accessories for its popular brand, ...

Tags: Toys

The Introduction of 2013 Toy Industry Awards

Jan 23, 2014

Teksta, John Adams and Bentalls among those honoured at last night's event. Character Options, LEGO, Hasbro and John Adams were among the winners at last night's 2013 Toy Industry Awards. Held at the Science Museum in South Kensington, ...

Tags: Toys, Toy Award

The Bright Spots in 2013 Were Toys in The Youth Electronics and Games & Puzzles Categories

Jan 22, 2014

NPD's annual Toy Fair address reveals Furby Boom, LeapPad Explorer and Innotab as top sellers. The overall size of the market last year was £2.9bn, down one per cent compared to 2012 - however NPD Group has highlighted a number of ...

Tags: Games, Puzzles, Toys

Boy Band Secured The Position in a List of Top Sellers

Dec 24, 2013

The boy band secured the position in a list of top sellers including the likes of Peppa Pig, Moshi Monsters and Monster High It may not be the download chart, but One Direction has still taken the Christmas number one spot by topping the ...

Tags: Christmas Toys, Toys, Trumps

Mattel's Monster High Ghouls Rule Starred at The Video Industry's BVA Awards

May 28, 2013

Picks up Children's Marketing Initiative of the Year for Universal Pictures home entertainment drive. Mattel's Monster High Ghouls Rule starred at the video industry's BVA Awards, walking away with the accolade for Children's Marketing ...

Tags: BVA, bva awards, mattel, monster high, universal pictures

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It Took Just Two Weeks for This Year's Toymaster Show to Sell out

May 10, 2013

It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...

Tags: Toys, toy industry

The Next Great American Toy:Max Steel

Apr 24, 2013

Head ten minutes south of LAX on the 405, exit at El Segundo and you'll blunder upon a 200,000-square-foot concrete bunker lurking among the strip malls in this seedy bit of Los Angeles County. The low-slung structure, surrounded by a black ...

Tags: Barbie, Toys

Mattel's CEO Says He Is "Very Pleased" with The Performance of The Firm's Girls Portfolio

Apr 19, 2013

Mattel's CEO says he is "very pleased" with the performance of the firm's girls portfolio and sales in Europe. Sales of Mattel's Monster High doll brand are on the up - again. "Worldwide gross sales for Other Girls Brands were up 56 per ...

Tags: Toy

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