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quantitative research
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Dole Redesigns Packaging for Salad Products
Oct 23, 2017Dole has redesigned packaging for its salad products in a bid to help consumers easily select different salad products. The US-based salad kit brand is showcasing new salad bag graphics at the PMA 2017 Fresh Summit Convention & Expo in ...
Tags: Dole, Salad Products
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INVISTA to Launch a New Brand Strategy for Its LYCRA Fibre
Sep 2, 2014INVISTA, one of the world’s largest integrated producers of fibres and polymers, will launch a new brand strategy for its LYCRA fibre. The campaign encompasses an engaging brand positioning, brand architecture and the “LYCRA ...
Tags: polymers, LYCRA fibre
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Market Research Specialist Which?Interviewed 2,000 Consumers for Its Latest Survey
Aug 22, 2013Market research specialist Which? interviewed 2,000 consumers for its latest survey. It said that one in five people claim their food choices are "limited" by complicated packaging when they are out shopping at the supermarket. ...
Tags: Packaging, Printing, complicated packaging
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Perimeter Brand Packaging Has Announced The Completion of Qualitative
Apr 19, 2013Perimeter Brand Packaging has announced the completion of qualitative and quantitative research with 10,000 consumers over the past 12 months, including one hundred hours of one-on-one insight sessions with consumers. Perimeter, an Open ...
Tags: Packaging, Packaging Industry
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The Hour of Sleep That Americans Gave up Last Weekend Cost $434 Million
Mar 13, 2013That hour of sleep that Americans gave up last weekend with the advent of Daylight Saving Time comes with a steep economic cost, according to a study commissioned by cushioning major Carpenter Co. The cost: $434 million. Carpenter Co. and ...
Tags: Daylight Saving Time, Carpenter, US
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Informed Consumers to Site Pressure on Fmcg Brands for New Packaging Approaches
Feb 4, 2013UK-based consumer insight agency, Engage Research has said that informed consumers will place increased pressure on FMCG brands to adopt product packaging, which represents closely their values as well as their needs. Engage Research ...
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Difficulties in Opening Different Types of Packs Are of Far Greater Concern to Consumers
Jan 4, 2013The difficulties in opening different types of packs are of far greater concern to most consumers than environmental criticisms such as perceived over-packaging. This is one of the findings of a major quantitative research study1 ...
Tags: packs, Packaging, Packaging Concerns
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Government Has Asked The Public About Smart Meters,and Found That It Is Generally Positive
Aug 22, 2012The Government has asked the public about smart meters, and found that it is generally positive, but needs help in understanding the subject. For example, the survey indicates that half of energy bill-payers living in Great Britain had ...
Tags: smartmeters, respondents, consumer-focused, quantitative research
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"Ice Blue" Will Be The Default Light Setting for Ford Line, "White" for Lincoln
Feb 24, 2012"Ice blue" will be the default light setting for Ford line, "white" for Lincoln At a event on "lightscaping" Ford Motor Comp. (F) discussed its transition to LED lighting and what is sees as the marriage of science and design when it comes ...
Tags: Market View, car light
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Ice Blue Will Be The Default Light Setting for Ford Line
Feb 24, 2012"Ice blue" will be the default light setting for Ford line, "white" for Lincoln At a event on "lightscaping" Ford Motor Comp. (F) discussed its transition to LED lighting and what is sees as the marriage of science and design when it ...
Tags: car light
