Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, fully-integrated marketing campaign – "Live with Fire". Featuring the most iconic fitness trio – ...
Tags: Reebok, Live with Fire
Strengthening its position as the leading fitness player in the country, Reebok India unveils its latest running innovation – The Reebok ZQUICK shoes. This unique, natural motion product is inspired by the design of ...
Tags: Reebok, Unnaturally Quick
For PUMA, 2013 was the Year of Performance Innovation – with the launch of the path-breaking running footwear - Mobium Elite. In 2014, the brand extends and refines its performance offering for the sports enthusiast – presenting ...
Tags: Performance Apparel, PUMA
Japanese sporting goods company Asics Group has renewed its partnership with US insole maker OrthoLite for the production of two new premier running shoes. The Natural33 collection includes two new premier running shoes: The Gel-Excel33 ...
Tags: Asics, Ortholite, New Running Shoes
Amazon and Walmart are issuing gift cards to some disgruntled customers after United Parcel Service failed to deliver gifts to their customers by Christmas, CNBC reported. In an apology addressed to both customers and shippers, UPS ...
Tags: Amazon, Walmart, United Parcel Service, issuing gift cards
The adidas Group confirmed its Route 2015 targets which forecast sales of € 17 billion and an operating margin of 11% in 2015 at the 2013 Investor Field Trip in Herzogenaurach. In addition, the senior management of the Group shared ...
Tags: Adidas Group, Apparel
It's likely that few folks have accused Ashley Korenblat of thinking small. The industry veteran, mountain bike advocate and entrepreneur wears many caps, including that of organizer of Outerbike, a consumer demo event opening for its ...
Tags: Transportation, bike
Zensah recently released the compression leg sleeves in four new colors to help athletes match with team uniforms: aqua, magenta, electric purple, and heather silver. Zensah incorporates technology and color into their compression ...
Tags: Leg Sleeves, Apparel
Style Performance Analytics combines PLM, ERP and BI to revolutionise fashion design process. In a first of its kind IT intervention, the fashion industry can now look forward to utilising IT services to predict future developments. ...
Tags: Infotech Solutions
The U.S. road racing team 5-hour ENERGY/Kenda has a new sponsor for off-the-bike footwear this season: Cushe Footwear. The agreement is the first pro team sponsorship for the casual shoe brand, whose name is pronounced "cushy." Team ...
Triathlon specialty retailer Austin Tri-Cyclist is expanding to a second location in the Texas capital, home to several major tri events. The new store in Davenport Village, located on Highway 360, a busy cycling route, will have 6,500 ...
Tags: Triathlon, Austin, Tri-Cyclist
Aligning to the business will not save IT departments and CIOs must become leaders in the new digital revolution according to analyst Forrester. During the opening keynotes at Forrester's CIO Summit in Paris, the analyst company presented ...
Tags: IT departments, CIOs, Digital Revolution, traditionally organised IT
EL DORADO HILLS, CA (BRAIN) — Just ahead of its three-year anniversary, Folsom Bike has expanded to a second location with the opening of Town Center Bike & Tri. While the new location has a greater emphasis on triathlon than the ...
Tags: Folsom Bike, Tri Shop, wetsuits, goggles, running shoes
PORTLAND, OR (BRAIN)—While Portland is a commuter market, it also has a thriving mountain bike, tri and road scene. New shops offering only service are also finding success in this crowded retail market, as are Internet-based ...
Tags: mountain bike, road scene, retail market, Internet based businesse
Zensah,the leading compression brand in running specialty,has developed an ankle support ideal for minimalist running.The Zensah Ankle Support provides pin-point compression to give athletes support in the ankle and heel.Zensah's Ankle ...
Tags: Zensah, running specialty, ankle support ideal, athletes, running shoes