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Argos Brand Enters First TV Sponsorship Deal
Sep 6, 2016Argos has signed a partnership with ITV for its Heart of House brand to become an official sponsor of the network's daytime current affairs and debate show, Loose Women. The partnership, planned and executed by media agency Mindshare and ...
Tags: Argos, ITV, sponsorship deal
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Hasbro Launches Play-Doh Town Campaign Across Cartoon Network, Boomerang and Cartoonito
Apr 6, 2016The campaign will encompass TV, digital and social media activity across the leading children's TV channels. Hasbro’s children’s craft brand Play-Doh is partnering with Cartoon Network, Boomerang and Cartoonito to launch the ...
Tags: Cartoonito, Cartoon Network, Play-Doh, Boomerang, Play-Doh Town
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Mediacom Manchester Has Announced a New Sponsorship Deal
Jul 8, 2015MediaCom Manchester has announced a new sponsorship deal for furniture cover and reupholstery specialist, Plumbs, which will see the brand partner with flagship drama channel, ITV Encore. Commencing today, the agreement will see the ...
Tags: furniture, ITV Encore
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New Balance Football Reports Sponsorship of Costa Rican Football Federation
Apr 8, 2015New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer and ...
Tags: New Balance, Costa Rican national football team, Sporting Goods
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Australia Working with Chinese Businesses Have Access to New Markets and Value Chains
Mar 26, 2015Australian farmers, agribusiness and food business entrepreneurs working with Chinese businesses are reporting greater access to new markets and value chains, which is translating to increased profits, according to new research released ...
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Majestic Is Made The Official on-Field Uniform of MLB Through 2019
Mar 24, 2015Majestic Athletic and Major League Baseball Properties have reached an extension of their contract that makes Majestic the official on-field uniform of MLB through 2019. Through the new agreement, Majestic will retain exclusive rights to ...
Tags: Majestic Athletic, markets, Sporting Goods
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Under Armour Has Offered Kevin Durant
Aug 25, 2014According to a report from ESPN.com, Under Armour has offered Kevin Durant, the Oklahoma City Thunder superstar forward, a 10-year endorsement package worth between $265 million and $285 million. The deal also reportedly includes Under ...
Tags: Under Armour, Kevin Durant, Sporting Goods
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Nike Is Close to to Announcing a Record Sponsorship Deal
Mar 10, 2014Nike is close to to announcing a record sponsorship deal worth more than ?00million ($1 bn) with Manchester United, the English Premier football team. It will bank United more than ?0 million a year over the course of a decade-long ...
Tags: Nike, Sporting Goods, Recreation
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Channel 4 Has Signed an Exclusive Sponsorship Deal with Sofaworks
Feb 28, 2014Channel 4 has signed an exclusive sponsorship deal with Sofaworks for its critically acclaimed, awarding‐winning series Gogglebox, returning to Channel 4 on Friday nights at 9pm from 7th March 2014. The partnership for the third ...
Tags: Sofaworks, Channel 4, sponsorship
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Rawlings Sporting Goods Company Announced New 3-Year Pacts
Jan 15, 2014Rawlings Sporting Goods Company, a subsidiary of Jarden Corporation, announced new 3-year pacts with the Australian Baseball League (ABL) and Baseball Australia, establishing Rawlings as the official baseball, batting helmet and catchers' ...
Tags: Sporting Goods, Recreation, Baseball
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AVA and Rox Volleyball Signed a Multi-Year Platinum Sponsorship Deal
Jan 2, 2014Audubon Volleyball Association(AVA),one of the top volleyball clubs in western Kentucky,and Rox Volleyball,the maker of volleyball apparel,signed a multi-year platinum sponsorship deal. The sponsorship makes Rox Volleyball the official ...
Tags: Audubon Volleyball Association, Rox Volleyball, platinum sponsorship
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Speedo Announces It Will Be The Premier Partner of The 3rd Duel in The Pool Swimming Event
Dec 16, 2013Speedo has announced it will be the Premier Partner of the third Duel In The Pool international swimming event where the USA and the European All stars teams, featuring some of the finest swimmers in the world, are set to compete at ...
Tags: Speedo, Swimming Event
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The All-Electric Fia Formula E Championship, Set to Debut in 2014
Sep 11, 2013The all-electric FIA Formula E championship, set to debut in 2014, has signed a sponsorship deal that aims to see wireless charging used extensively in the electric racing series. The deal with wireless technology developer Qualcomm, ...
Tags: Formula E
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Samsung Launched Mirrorless Camera with Dual Channel WiFi That Takes 3D Photos and Video
May 17, 2013Samsung has launched a mirrorless camera with detachable lenses, smart camera functionality, dual channel WiFi that takes 3D photos and video. It's inbuilt dual band WiFi gives it the capacity to upload photos to social networks, and with ...
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America Unveiled a New Campaign Wednesday Called "Roll Together"
May 3, 2013People for Bikes and Volkswagen of America unveiled a new campaign Wednesday called “Roll Together” that asks cyclists and drivers to be aware of each other on the road as National Bike Month begins. People for Bikes and ...
Tags: Campaign, Bikes, bike-truck