Launch campaign marks distributor’s first foray into TV advertising Asobi is expanding its portfolio with its first electrical toy, DMX Racer. The battery-powered slot cars will launch this June with a campaign also marking the ...
Tags: toy, gifts, electrical toy
Firm expands European portfolio with environmentally conscious toy line. Bigjigs Toys has expanded its European portfolio, taking over the distribution for Green Toys in the Benelux region. The deal covers Belgium, the Netherlands and ...
Tags: Green Toys, Toys
The toy firm's promotional poster was inspired by Marvel's first official image of the group of heroes, depicting the characters in an intergalactic police line-up. Hasbro has revealed the look of the new Marvel's Guardians of the Galaxy ...
Tags: Toys
Range of plush toys and play sets is on the way Children's and family entertainment producer and rights management company Coolabi has signed a new deal with Character Options to become the master toy partner for the new animated Clangers ...
Tags: Toys
The rise of Near Field Communication technology means it's only a matter of time before more compatible toys have a bigger impact on the industry. What the heck is this NFC stuff you may have heard about recently and should your firm be ...
Tags: nfc, skylanders, Toys
Retailers pre-selling first two products reporting "high demand". Golden Bear has reported 'overwhelming' demand for its Woolly and Tig toy line, with pre-sales way above where the firm originally expected them to be. The first two ...
Tags: Golden Bear, Toys
Pony brand's new TV show Filly Funtasia premieres globally next year. Kids' pony brand Filly has sold more than 60 million collectable figurines to date. The brand is the number one girls licence in Germany, claims BRB Internacional, ...
Nintendo 3DS game to include exclusive metal toy and showcase new TV series. The smash hit Beyblade property is spinning back to toy retail - and publisher Rising Star says Beyblade: Evolution is the 'perfect toy/game product'. The ...
Tags: Beyblade, Game Product, Toys
Retailer reports almost 500% increase in average weekly sales of Talking Plush since Easter. Asda has reported a huge surge in sales of the Skylanders Giant toy line since the Easter period. According to the retailer, there has almost ...
Tags: Vivid, Skylanders, Asda, Toys
Kiddicare has rolled out a fresh line of 23 toys under its new Sunny Safari collection. Designed to stimulate the senses and encourage motor skills, the products are suitable from birth, with each piece encouraging babies to look, listen, ...
Vivid Imaginations is to bring the new series of Thunderbirds to life, having signed up as the master toy partner in Europe, Australia and New Zealand. The firm will produce a range of Thunderbirds are Go toys including figurines and ...
Tags: Vivid Storms, Toys
Vivid is celebrating a strong start at retail for its new Squeaky Canimal collectables line, with sales increasing five-fold in the first three weeks of availability. The pocket money priced versions of the can-shaped creatures are ...
The smash Beyblade property is spinning back to toy retail. The collector's edition of Nintendo 3DS video game Beyblade: Evolution will include an exclusive, six-piece Wing Pegasus 90WF toy previously unavailable outside of Japan. ...
Children's toy retailer Letterbox is growing its eco-friendly product portfolio later this year after a strong response from customers. The firm has stocked a range of eco-friendly wooden toys since 2011, but this is due to expand for ...
Tags: Toys, wooden toys
Vivid Imaginations is rolling out its toy line based on Aardman's Canimals ahead of the Easter break. The programme - which focuses on a collection of cute can-shaped creatures who see our world from their unique viewpoint - launched in ...
Tags: Toys, Vivid Imaginations toy