The Volkswagen Group is exploiting possibilities of digitalization as the company believes that IT will play an important role in its future operations. At the Group IT symposium held in Wolfsburg, Germany, members of the Volkswagen Group ...
Tags: Volkswagen Group, robots
Revenue from virtual-reality-related products and services is expected to more than triple in China this year compared with last year, but experts insist the burgeoning sector is still in need of significant improvement in terms of user ...
Tags: VR products, VR market
Worldwide shipments of virtual reality (VR) hardware will skyrocket in 2016, with total volumes reaching 9.6 million units. Led by key products from Samsung, Sony, HTC, and Oculus, the category should generate hardware revenues of ...
To grow sales in China and Japan, the toymaker has updated its play kits to include more Asian characters and settings including a revamped Ninjago range. The LEGO Group has claimed that it is well-positioned to become the number one toy ...
Tags: LEGO brand, CNBC, Jorgen vig kundstrop
NextVR has unveiled its first live virtual reality production truck for broadcast coverage of marquee events at the National Association of Broadcasters (NAB) show in Las Vegas. NextVR will roll out the truck to cover live events - ...
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
With China's virtual reality (VR) market heating up, China-based VR start-ups have begun to push what they calim to be their unique VR technologies. China-based first-tier Internet service providers Baidu, Alibaba and Tencent have also been ...
Tags: virtual reality, VR market
US streaming giant Hulu has released its first virtual reality app for users of the Samsung Gear VR headset. The app, which has been long in the offing, will allow subscribers to enjoy all of the standard content within a sort of personal ...
While Logitech is a major player in the peripheral market, there’s no need for a mouse and keyboard in virtual reality space. Logitech is eyeing the virtual reality market for its next business ploy. The Swiss tech firm teased ...
Tags: Logitech, Virtual reality market
Body Labs has secured the exclusive rights to two patents issued to Brown University and licenses to several new technologies developed at Max-Planck-Innovation GmbH. U.S. Patents 9,189,886 B2 and 2013/0249908 A1 expand Body Labs' ...
Tags: Body Labs, Brown University, 3D Body Modeling Technologies, Patent
This week, Billy Langsworthy looks at why the toy space should be excited at some of the new VR tech being showcased at this year's Game Developers Conference. Oh, and there's a bit about a vagina speaker. You've been warned. This week, ...
Tags: Inventors, Virtual reality
Virtual reality is the major tech craze of 2016, and it seems everyone wants a slice of the pie. Sky has announced a dedicated virtual reality studio that’s committed to developing 360-degree content. The Sky VR Studio will ...
Tags: Sky Launches VR Studio, 360-degree, Film
The Google Cardboard-like goggles will be able to be assembled from the Happy Meal packaging, allowing kids or parents to place a mobile phone within to experience VR. Virtual Reality is continuing its play for the toy space as McDonald's ...
Tags: McDonald's, Meal Boxes
German automotive company Opel has broken ground on the €11m expansion of its Design Center of the Rüsselsheim headquarters. This investment will go into ultra-modern visual and communication technologies which will allow for ...
Tags: Opel, automotive
In the race towards virtual reality dominance, Sony has made a curious admission. A senior Sony executive has admitted that the Oculus Rift offers a better experience than PlayStation VR. Speaking to Polygon, Masayasu Ito, Executive VP ...
Tags: Sony, HTC Vive, Playstation VR