Digital First Media has expanded its AdTaxi Alliance Network into a new country.
DFM today announced that it has signed a partnership agreement with Israeli company International Media Placement.
Story continues after the ad"The IMP Group is recognized internationally as a leader in providing best-in-class marketing solutions to clients in Israel who are looking to reach audiences abroad. We are very excited to be working with the IMP Group team as an exclusive member of the AdTaxi Alliance Network," John Paton, CEO of Digital First Media, said in a statement. "The AdTaxi product suite provides full-service digital tools that will continue to allow the IMP Group to provide the most robust portfolio of marketing options to their clients."Both parties will host an invitation-only marketing summit Dec. 18-19 at the Royal Beach Hotel in Tel Aviv to detail AdTaxi's multiproduct and multiplatform marketing approach, as well as its digital advertising and marketing solutions to several of Israel's leading companies.
At the summit, DFM and IMP will showcase:
AdTaxi Display –Digital display advertising using layered targeting (geographic, demographic, behavioral and more) on multiple platforms AdTaxi Mobile –Targeted mobile advertising that can also be customized by device (phone/tablet) and type of device (iPhone/Android) AdTaxi Targeted Email –Geographically, demographically targeted and fully customizable AdTaxi Video Solutions –Targeted in-banner, pre-roll, post-roll, social and mobile video inventory across a network of leading publishers, exchanges and social media sites AdTaxi Search Solutions –Full-service search campaigns to improve a business' overall search results through organic and paid search AdTaxi Social –Fully customizable across Facebook, Twitter, YouTube, Google+ and more, including contesting, promotions and social media management Brand Connections"We are partnering with AdTaxi and Digital First Media because we are always looking to provide our clients with the most complete marketing solutions to help and grow their businesses. AdTaxi provides a full complement of digital advertising to reach the growing digital and mobile audiences and to ensure our clients are able to deliver their message on the platforms of the audience's choice," Shoshana Katz, CEO of IMP Group Ltd., said in a statement.
The IMP Group joins the AdTaxi Alliance Network that includes partners in Canada, Ireland and the United States.
