Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials, hogged the limelight at the UK fashion business event, Drapers Fashion Forum 2014, held in London.
The event, co-sponsored by Lectra and chaired by Drapers’ editorial director, Eric Musgrave, brought together decision makers from the world’s leading fashion houses to learn more about, and debate on, topics such as global expansion, the importance of fit, and understanding today’s consumer. Every year, the forum brings fashion professionals together to discuss issues critical to the industry.
Lectra shared the stage with its long-standing customer Wacoal Eveden, a global leader in lingerie, to discuss how they have managed transformation and international growth without losing sight of their customers’ needs.
Anastasia Charbin, fashion and apparel marketing director at Lectra, and Tracy Lewis, CEO of Wacoal Eveden, discussed the importance of remaining focused on a brand’s core values, as well as customer expectations, in order to succeed in the crowded marketplace.
Tracy Lewis said, “This year has been significant for Wacoal Eveden. We are continuing to strengthen the style, innovation, quality, and standard of all of the collections we offer through our portfolio of brands, in order to stay ahead of the competition and provide women across the world with the best in intimate apparel.”
Anastasia Charbin said, “Wacoal Eveden is a prime example of how it is possible to stay competitive and grow internationally when you remain customer-focused. Producing excellent-quality garments that fit well is the company’s winning formula; they achieve this through constant research and innovation, to ensure that they continue meeting consumer expectations.”
Lectra also hosted a conference on streamlining the product development cycle, sharing its expertise and providing insight on the subject.
Drapers Fashion Forum served as a platform for fashion professionals to discuss their best practices and learn from the real-world case studies presented exclusively at the event.
Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion. (GK)
