Plessey Semiconductors of Plymouth, UK has expanded the European network for its GaN-on-silicon LED products by entering into a sales representative agreement with electronics distributor ROM Electronik Ltd (based near Istanbul) for coverage in the Turkish market.
Plessey's MaGIC (Manufactured on GaN-on-Si I/C) high-brightness LED (HBLED) technology has won numerous awards for its innovation and ability to cut the cost of LED lighting by using standard silicon manufacturing techniques.
"Following the rapid growth of the LED industry in recent years, our customers are now more focused in reducing manufacturing costs when selecting an LED for their lighting projects," says ROM Elektronik's director Resat Erunsal. "Plessey's MaGIC process is an innovative approach to LED production that offers potential cost savings in terms of wafer size scaling and improved binning over conventional LEDs. In addition, the chip-scale packaging techniques will open new doors for creating new design wins and expanding business to new markets and reaching new customers," he believes. "The innovative approach of Plessey will add more value to the lighting manufacturers in Turkey," he adds.
"Plessey is very pleased to work with a distributor that has been focusing on the solid-state lighting market for a considerable number of years," says Plessey's marketing director David Owen. "ROM Elektronik has a dedicated team working in the lighting segment and therefore considerable knowledge of the growing Turkish lighting industry and customer base, which will accelerate the time to market for Plessey GaN-on-silicon LEDs in this region."
