As many anticipate the rush of sales that are associated with Black Friday, American Express continues to promote local commerce with Small Business Saturday. As an online marketing resource, Dynamix7.com expands on the advantages of this promotion.
PHILADELPHIA, PA, October 31, 2012 /24-7PressRelease/ -- As American consumers often look forward to the slew of sales offered by major retailers on Black Friday and Cyber Monday, many small businesses report a lack of sales as a result. However, according to a recent article from Business Insider, American Express continues to promote small business patronage by sponsoring "Small Business Saturday." According to the article, Small Business Saturday is designed to benefit both the consumer and local retailers. It explains, "Customers who register their American Express cards to shop at small businesses on November 24 will be given a $25 credit for each registered cardholder." While the promotion may only last for one day, online marketing resource, Dynamix7.com notes that the event can help boost a businesses' appeal and serve as a day to attract new, and potentially loyal, customers.
Dynamix7.com is an online educational resource designed to help small business owners learn about the many facets of online marketing so that they can promote their brand and boost revenue via the Internet. Although many may interpret Small Business Saturday as a day that attracts consumers to physically shop in stores, Dynamix7.com explains that online marketing efforts can help draw even more awareness to the event. Following a similar sentiment, the article suggests that business owners prepare for the event by sprucing up their online presence.
The article offers a collection of tips for business owners who want to promote their company with regard to Small Business Saturday. Among its recommendations, the article explains that informing consumers about the event via social media is a great way to form a solid connection with shoppers. In addition, the article notes that as Small Business Saturday approaches, many consumers may look for local businesses through online search engines; thus, it is essential that owners make sure that their business is easily located through the Internet with clear details regarding hours, location and other essential information.
Dynamix7.com notes that while Small Business Saturday may only be two months away, entrepreneurs can easily learn about online marketing techniques on their own time. Dynamix7.com also explains that while many associate online marketing with taking away from the "in-store" and "face-to-face" appeal of local business, following such tactics will only help draw more consumers into the store, and in turn, experience the qualities of the location. In the article, small business owner Josie Leavitt confirms such results through her experience with last year's Small Business Saturday. Leavitt explains, "It was heartening to see so many new faces. People actually thought about what small businesses to go to and were happy to let us know they'd chosen us."
ABOUT:
Geared toward small business owners, Dynamix7.com is a digital training service that provides continuing education for those looking to improve their company. The website features web-based training videos, tips and other tutorials that are available at a user's convenience. Dynamix7.com focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.
