Warp-knitting machinery manufacturer Karl Mayer Textilmaschinenfabrik GmbH claims to have a global market share of some 80 percent and is continuously expanding its position. To bolster this position, the Germany-based company started an offensive strategy in India in the middle of last year. Now, the first results are known. Textile World talked to Tim Wollnik, senior manager, marketing and sales, Karl Mayer, to get a first insight into the efforts made in this evermore promising country in Asia.
At the end of June 2012, company Chairman Fritz P. Mayer opened a new market initiative in India by welcoming customers to an event presenting the third generation of its HKS 3-M tricot knitting machine. At the same time, the Karl Mayer Academy India and a new customer service center opened in Surat, on the west coast of India in the state of Gujarat.
