Rita's Italian Ice,has announced the return of its Frozen Custard to stores in the US.
More than one million Rita's guests from coast to coast will join in on the family-favorite tradition on Sunday, March 20 to snag their free Italian Ice as a fun way to usher in the new season.
"Rita's FDOS tradition is so incredibly unique in that it brings kids, grandparents and everyone in between together and puts a smile on their faces year after year without fail," said Jeff Moody, chief executive officer of Rita's Italian Ice. "If FDOS wasn't 'sweet' enough, this year there's twice as much to celebrate as our fans can again enjoy our famous Frozen Custard in all of our stores nationwide."
Spreading Ice, Custard and Happiness
As part of the springtime celebration, all guests who visit a Rita's location on March 20 during operating hours will receive a free Italian Ice in a limited-edition First Day of Spring cup. Guests are encouraged to snap a photo of their "cool treat" and share it on Instagram and Twitter using #RitasFirstDayOfSpring to enter into the Rita's First Day of Spring Photo Contest. All guests who use the hashtag from March 20-March 25 will be entered to win free Rita's Italian Ice for a year. Three winners will be chosen by a panel of judges and will be announced on Rita's social media channels on March 31. To view the official rules, please visit www.ritasice.com/fdoscontestrules/.
Additionally, Rita's will debut a new, redesigned Rita's Rewards mobile app whereby guests can earn rewards by making purchases. All Rewards Members will receive a free "punch" on March 20 toward a free regular Italian Ice, Frozen Custard or Gelati as part of the annual celebration. The Rita's Ice Rewards app is available via the iTunes App store or Google Play store.
A Sweet Season Ahead
For many Rita's stores, FDOS will mark the unofficial start of the "treat season," which will be more delicious than ever this year with the debut of bold and exciting flavors. New this season are JOLLY RANCHER Treats -- two JOLLY RANCHER Italian Ice flavors and a sweet and tangy crushed JOLLY RANCHER Topping. JOLLY RANCHER Green Apple Italian Ice and the crushed topping will be available beginning on March 21, followed by the debut of JOLLY RANCHER Watermelon Italian Ice on April 4.
Earlier this year, Rita's also introduced an extension to its signature Italian Ice -- All-Natural Italian Ice. The new product is made with simple, natural ingredients and comes in four delicious flavors: Pineapple, Strawberry, Orange and Banana.
Guests are encouraged to inquire at their local store for daily menu items.
