Soraa Inc of Fremont, CA, USA, which develops solid-state lighting technology built on ‘GaN on GaN’ (gallium nitride on gallium nitride) substrates, says that its SNAP System has received the Red Dot Award: Product Design 2014. The 40-person jury featured specialists tasked with selecting products that excel in design innovation, functionality and ecological compatibility.
The SNAP System is a set of easy-to-use magnetic lamp attachments that allow the user to flexibly adjust the color, shape and (in the near future) direction of the beam. Soraa says that, due to the bright, point-source GaN-on-GaN LED and prismatic optics, its lamps can accept a magnet in the center of the lens without major impact on light output or efficiency, enabling a simple attachment mechanism. Light can hence be customized directly on lamps at the application site, opening up a new design possibilities for lighting.
“Accessories are an important tool in lighting designers’ palettes as they allow designers to configure and fine-tune lighting scenes with dedicated light distributions, colors, and directions,” says George Stringer, senior VP of North American sales. The SNAP System provides the flexibility to change beam characteristics without having to change the light source, he adds.
The annual Red Dot Award: Product Design is said to be one of the world’s largest design competitions. In 2014, the Red Dot jury received 4815 entries from 53 countries, but only the best 1120 received an award (including just 17 LED lamp products).
This is the second year in a row that Soraa has won a Red Dot Award. Last year, the firm received the award for its VIVID MR16 LED lamp.
