Despite only being released on December 1st NPD data shows that sales of the new Teenage Mutant Ninja Turtles toys were impressive during the festive period.
In December the Turtles were fifth in the Action Figure category for December with a market share of over six per cent.
Despite being on sale for just one month the Turtles became the number 13 Action Figure Property for the whole of 2012.
“These results are just fantastic for a property that only came to retail in December,” said Mark Kingston, VP, consumer products, Nickelodeon & Viacom.
“It really is just the beginning for the Turtles franchise with new product ranges debuting this year across multiple categories, plus the free to air launch set to propel the property to even higher levels of success.”
