Trade Resources Industry Trends Modernism Is Reimagined by Danish Brand Menu

Modernism Is Reimagined by Danish Brand Menu

For its Spring/Summer 2016 collection, Danish brand Menu has interpreted the principles of modernism in a contemporary way, as articulated under the heading “Modernism Reimagined”.

Modernism Is Reimagined by Danish Brand Menu

Sans Ornamentation

Modernism Is Reimagined by Danish Brand Menu_1

Menu’s latest collection is inspired by the founding principles of modernism and the genre’s continuing influence on design.

Modernism Is Reimagined by Danish Brand Menu_2

Godot 01 1-seater and 3-seater by Iskos-Berlin..

Modernism Is Reimagined by Danish Brand Menu_3

Peek floor lamp by Jonas Wagell.

Modernism Is Reimagined by Danish Brand Menu_4

A pioneer of the modern movement, Czechia (as it is known today) -born architect Adolf Loos (1870-1933) denounced ornamentation as embellishment, a thing to be suppressed in order for modern culture to thrive. In his confrontational 1908 essay “Ornament and Crime”, Loos writes: “The evolution of culture is synonymous with the removal of ornament from utilitarian objects.” (Source) In what was doubtlessly a controversial piece for the time, Loos discussed how ornamentation impacts an object’s utility and ultimately renders it obsolete.

Source: www.made-in-China.com
Contribute Copyright Policy
Topics: Furniture