Ceramic Terminal Will Lose The Basis for a Castle in The Air

Life, love is not just giving lip service, in business, the brand can not simply rely on planning and publicity. For any business, the sales volume is the last word is to make the brand more and more economic production sales. In the brand during the formation of certain sales and consumer groups to form the premise of the brand, not sales, not enough consumers, the brand will lose the basis for a castle in the air there is, at any moment collapse. Ceramic retail terminal (store) is the lifeblood of the terminal building from the investment, services to promote every aspect of the process must be targeted intensive in order to be successful. It is understood that some small and medium enterprises in Foshan Ceramic, because control of the terminal market information is not accurate, branding is not scientific enough, the product is difficult to cut into the terminal market, and distributors marketing dislocation. Here, the ceramic enterprises with outstanding dealers must learn, after all, the dealer is a close contact with the terminal, from which enterprises can make pottery for more information from the market. At the same time with the strength of dealers to make friends, find a larger market breakthrough. Building materials such as Xi'an, the strength of the market some dealers, there is the ability to contact large projects. From the current point of view, the market can be divided into several ceramic marketing: First, the traditional system of regional distributors; second retail store system; third supermarket sales; Fourth engineering agency; Fifth agency. Some medium-sized ceramic enterprises in recent years have begun to seek from the district, home improvement, internet, branch, etc. Direct Innovation, which outlines a new type of pottery distribution network layout. Now, regional authorized distributors, the total distribution system is still the most important marketing building ceramics enterprises, many enterprises have built ceramics of their own national sales distribution channels, the channel construction, though a small investment and risk, but the lack of standardized channel management, brand image, promotion, price controls, services, market information collection and various other measures to implement the time lag or fall less than real, and that it is more difficult enterprise control and management was good or bad depends on the loyalty and market dealers development and management capacity, and distributor of the "profit-driven" decision and its possible for manufacturers to pursue their own interests and the interests of home expense. To avoid the above, the manufacturers should financial strength, integrity, market development, customer relations, and various levels of rigorous evaluation of the dealer, and finally selected the best regional exclusive distributors. Regional exclusive authorized dealer must strictly follow the manufacturer's retail price of sales and engineering sales guidance to ensure that the overall interests of the reasonable and channel members to avoid the dealer profits business. Meanwhile, sales volume through the comprehensive assessment, to promote regional exclusive distributor must ensure that up to a reasonable sales targets. With strength and awareness of more advanced marketing distributors and manufacturers together to protect the road onto the market, and mutual cooperation, mutual restraint, so that the management style of ceramics markets have a greater difference. Meanwhile, China's specific national conditions, more than one brand to more of a relationship, in the engineering and decoration market to more of a relationship, sales increased in order to ease capacity pressures. So many companies now most of the multi-brand operation, even several times a huge marketing costs. Each industry, the characteristics of different companies is to look at its ability to control the market, is not sure how good or how a certain kind of bad. Inside certain artificial factors can not be generalized. How to develop a new marketing channel? In my opinion, first, to increase innovation, build core technology, consider the vertical development of enterprises through the provision of product development, design, sales, installation, integration services, even set up a logistics company to improve picking efficiency and enhance the terminal control. Second, establish a "consumer first, dealer second, manufacturer third" business philosophy, after the dealer on the important position of consumers and actively carry out the integration firms, the formation integrity, a solid sales network, together to enhance the competitiveness of their products. Third, strengthen cooperation with the real estate business and strive to be their designated suppliers. Fourth, strengthening and renovation market, home improvement companies and real estate trading company (for re-decoration) cooperation, and even investment shares, open up a new marketing channels and the transmission. Fifth, understand the local consumer practices, good localization of marketing, the implementation of "misplaced marketing" strategy to create unique value and enhance brand credibility. Source: Colorful House Ceramic