Online furniture sales continue to tick up, increasing 11.1% in 2012 compared with the year prior according to comScore. Total retail online sales were $186.2 billion last year, up 15.3%.
In 2011, online furniture sales comprised 8% of total furniture and bedding sales and in 2012 the channel rose to 9% of total sales.
Furniture/Today's exclusive report lists 35 online home furnishings retailers and flash sales sites in alphabetical order.
This list is by no means comprehensive. Many more than the 35 Internet retailers listed here are strong players within the home furnishings industry and online channel. This report does not rank companies, nor does it feature furniture retailers who have both a brick-and-mortar and online presence, such as Rooms To Go, Wal-Mart and Williams-Sonoma.
All sales figures and ranges are Furniture/Today market research estimates and are for total 2012 sales, which may include revenues from the sale of products other than furniture, bedding and decorative accessories. Where possible, the percentage of sales from furniture, bedding and decorative accessories is given. All sales figures are for the calendar year 2012.
Furniture/Today compiled this report by surveying online furniture retailers, researching business newspaper archives and speaking with furniture industry insiders. Information was gathered, compiled and analyzed by Furniture/Today's research department.
*For the complete report, see the 05 August 2013 print issue of Furniture/Today, or click here for the exclusive online edition.
