The Nuremberg clash hasn’t deterred the new companies looking to introduce themselves to the industry.
Next year's London Toy Fair will boast the highest number of Greenhouse exhibitors in the show’s history.
The Greenhouse area is designed for new or small companies and despite it being a “change year” due to the Nuremberg clash, this hasn’t deterred those looking to introduce themselves to the industry.
“After high demand, 2016 will see the highest number of exhibitors in the Greenhouse Area,” said Kerri Atherton, communications and public affairs officer at the BTHA.
“This section of Toy Fair is designed for start-ups and small companies looking to make a break into the industry. Over the years a number of exhibitors currently on the show floor started in the Greenhouse such as Micro Scooters, JNH Europe and Accentuate.
“Book an hour in your diary to walk around the Greenhouse stands and talk to exhibitors. There is always the potential to discover something new before anyone else.”
Toy Fair 2016 is taking place from Sunday, January 24th to Tuesday, January 26th 2016, and with a different set of dates than in previous years, the BTHA claims it’s more important than ever before to plan ahead.
“For many, Toy Fair is a regular fixture in the calendar, but for newcomers, it can be a daunting prospect working out how to absorb all the show has to offer from more than 240 exhibitors,” added Atherton.
“As this is a change year, it is more important than ever to plan ahead. On the Toy Fair website there is a full list of exhibitors. Have a look at what they are offering and book in some meeting times. We expect Sunday and Monday to be very busy, so there is no harm planning your diary nice and early.”