La Sportiva opened its first flagship store in the city of Arco, Italy. The store, at Segantini 13, measures 100 square meters. The store is run by collaboration with the staff of Vertical Sport from Arco. La Sportiva said in a statement, "The relationship that exists between the town of Arco and La Sportiva goes back a long way and has marked the history of climbing as we know it today. Back in 1987, feeling the area’s climbing potential, La Sportiva dedicated one of the first climbing guides in the area, to Arco’s climbing crags.
"Those years also saw the start of the partnership between La Sportiva and the glorious Rock Master climbing competition, which today is the most important climbing festival in the world.
"Arco is today the obvious choice for La Sportiva’s first flagship store: the shop is a reference point for mountain lovers from near and far, considering the international appeal of Arco’s city centre and its surrounding mountains.
It is located in Via Segantini 13, the main street of Arco city."
