The Wi-Fi connected doll featured in the show's top five toy segment, The Toy Factor.
Vivid's My Friend Cayla is continuing to steal the limelight, having featured among ITV’s This Morning’s top five toys for Christmas.
The segment – titled The Toy Factor – witnessed the Wifi connected doll undergo a series of tests conducted by the children of the Toy Factor panel.
"Cayla had great feedback from both the child testers and presenters,” read a statement from the toy firm. “Reporting presenter, Steve Wilson said she was ‘truly fantastic’ and testers Lucinda and Zaraea thought she was ‘really nice’ and ‘cheeky’.
Cayla then engaged in a repartee with Wilson, when she told him she ‘thought he looked wonderful’ with ‘great style and taste,’ much to the mirth of presenters Philip Schofield and Holly Willoughby.