Karisma Kidz, a range of esteem-building interactive dolls, will launch in the UK later this year.
The concept for the new range was first unveiled at this year's UK Toy Fair in response to statistics from the Mental Health Foundation, which said that one in four children experience depression or anxiety at some point during their childhood.
Karizma Kidz, aimed at both boys and girls, offers an interactive play pattern that combines positive stories, messages and user-created positive affirmations.
The range will include five plush characters each with different personalities and attributes.
The dolls' creator, Erika Brodnock, is also developing Moodville, an online platform for children to safely play games while developing emotional intelligence.
