Study also found that boys are heavily getting behind the craze.
The Loom Brand craze is, in part, being driven by parents who want to peel their children away from tablets.
A study by Kids Brand Insight into the craze has found that while parents often look down on toy crazes as 'over-priced' and 'messy', they are looking at Loom Bands as good value for money and a 'tablet antidote.'
The study into dissecting consumer drivers of the craze, conducted with children aged seven to 11 as well as parents, also found that Loom Bands are giving boys 'social permission' to play with toys that would usually be labelled as 'for girls'.
Source:
http://www.toynews-online.biz/news/read/parents-using-loom-bands-to-get-children-off-tablets-says-kids-brand-insight-study/042790
